Responsys: Simplifying Marketing Complexities
March 04, 2020
Responsys: Simplifying Marketing Complexities
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Responsys
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Responsys is used across all brands to deploy and manage email and SMS campaigns. It houses messages ranging from acquisition to portfolio management. Additionally, it also houses many of the operational messages we send week to week.
Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
- Segmentation.
- Program creation.
- Dynamic email creation.
- Clarity of associations within emails (data tables, programs, content, etc.).
- Launch timing flexibility.
- Automatic data upload timing flexibility.