Pardot Lead Generation Tool
August 16, 2014
Pardot Lead Generation Tool
Score 8 out of 10
Vetted Review
Verified User
Software Version
Professional
Modules Used
- Automation Rules11 Campaigns45 Emails55,840 Email Templates119 Dynamic Lists13 Files239 File Storage53.83 MB Filters5 Forms22 Form Handlers3 Lists129 Landing Pages10 Page Actions0 Paid Search Campaigns0 Paid Search Ad Groups0 Paid Search Ads0 Prospects3,515 Site Searches1 Users14 User Logins807
Overall Satisfaction with Pardot Marketing Automation
We use Pardot for email marketing, and lead generation for our sales team. We have it connected to our Salesforce accounts for sales representatives to track lead activities to better serve our customers. We also use the social media, gotowebinar, and eventbrite connectors to track ROI.
- Email marketing in Pardot is easy and has great tracking.
- I would like to see A&B testing for email campaigns.
- Better drip campaign user interface.
- Data.com integration on Pardot.
- Faster lead conversion
- Increased employee efficiency
- Better customer service
Has many more features that tie in to our sales process.
Using Pardot Marketing Automation
14 - Marketing and Sales
3 - CIO, Operations, Marketing
- Email marketing
- Lead tracking
- ROI tracking of campaigns
- Email lead forms on our website.
- Grades for leads, and better drip campaigns
Evaluating Pardot Marketing Automation and Competitors
Yes - ConstantContact, because it did not sync with our CRM
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
Product Features
Pardot Marketing Automation Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Support understands my problem Support cares about my success | None |
Yes - somewhat, it was resolved but took some time.