Great option for internal research projects
Updated March 08, 2014

Great option for internal research projects

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Research Suite

Overall Satisfaction

I used Qualtrics while working in an internal research position in the auto industry. It was used for customer satisfaction survey projects that had a small dynamic sample with minimal reporting requirements (frequencies, simple cross tabs). National tracking studies were outsourced as they required portal reporting with multiple user levels - I don't know if Qualtrics has added online reporting options recently, something to check out if your business needs require it. Qualtrics is very easy to use - think Survey Monkey, Survey Gizmo, or Zoomerang type survey tool. I used the online training videos to learn how to use it and it was super easy to pick up - the training videos were clear and concise. I would recommend Qualtrics for any internally managed research projects - it seems to be accepted as a more professional/accredited tool than Survey Monkey/Survey Gizmo/Zoomerang and it's more reasonably priced than other complex survey tools like the SPSS options. Not sure if it's an option for market research vendors.
  • Easy to use
  • Reasonably priced for an accredited online survey tool
  • Surveys look professional
  • Complex reporting and analysis
  • Easy to use tracking tool
More professional/respected than Survey Monkey, Survey Gizmo, Zoomerang. Less expensive than SPSS options.
Professional and reasonably priced
Great for internally managed research. Not so sure if Qualtrics is an appropriate option for market research vendors.

Product Usage

4 - Internal market research analysts
  • Ongoing small tracking project

Evaluation and Selection

  • Price
  • Product Usability
  • Positive Sales Experience with the Vendor
Qualtrics had an aggressive and effective sales force. That combined with their reasonable price for an enterprise survey research tool made Qualtrics an easy choice.


Super easy to learn and use
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Loading sample
  • Programming surveys
  • I would like more complex analysis/reporting capabilities (sig testing, complex crosstabs, etc.)