Great option for internal research projects
Updated March 08, 2014
Great option for internal research projects
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Research Suite
Overall Satisfaction
I used Qualtrics while working in an internal research position in the auto industry. It was used for customer satisfaction survey projects that had a small dynamic sample with minimal reporting requirements (frequencies, simple cross tabs). National tracking studies were outsourced as they required portal reporting with multiple user levels - I don't know if Qualtrics has added online reporting options recently, something to check out if your business needs require it. Qualtrics is very easy to use - think Survey Monkey, Survey Gizmo, or Zoomerang type survey tool. I used the online training videos to learn how to use it and it was super easy to pick up - the training videos were clear and concise. I would recommend Qualtrics for any internally managed research projects - it seems to be accepted as a more professional/accredited tool than Survey Monkey/Survey Gizmo/Zoomerang and it's more reasonably priced than other complex survey tools like the SPSS options. Not sure if it's an option for market research vendors.
Pros
- Easy to use
- Reasonably priced for an accredited online survey tool
- Surveys look professional
Cons
- Complex reporting and analysis
- Easy to use tracking tool
More professional/respected than Survey Monkey, Survey Gizmo, Zoomerang. Less expensive than SPSS options.
Product Usage
4 - Internal market research analysts
- Ongoing small tracking project
Evaluation and Selection
Not Sure
- Price
- Product Usability
- Positive Sales Experience with the Vendor
Qualtrics had an aggressive and effective sales force. That combined with their reasonable price for an enterprise survey research tool made Qualtrics an easy choice.
Usability
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Loading sample
- Programming surveys
- I would like more complex analysis/reporting capabilities (sig testing, complex crosstabs, etc.)
Comments
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