Item: SAP Customer Data Solutions
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

SAP CDP's integration with a range of SAP solutions and third-party systems allows for smooth data transfer and cooperation across various departments and business functions. This integration provides a comprehensive perspective of customer data, aids in decision-making across different functions, and improves collaboration among marketing, sales, customer service, and other teams.

Pros and Cons

Storage and handling of customer data
Multiple touch points connect with customers
Generating actionable insights from customer activities

Cost of implementation and licensing
Complexity in integration
Rigorous training required for a beginner

Return on Investment

Improved customer satisfaction
Faster turn around to customer complaints from customer service teams
One view of customer

Reliability and Availability

SAP Customer Data Solutions provides the feature of on spot deployment, which makes this tool stand out from other competitors. Also, connWe were able to enhance conversion rates by sending the correct material to the right user at the right time, SAP Customer Data Platform enabled us to create a tailored customer experience to our customers, which helped us increase engagement rates. We used interactive quizzes on product pages to engage users on our website, by answering all of the questions correctly, they might earn a discount voucher, which helped us tailor product suggestions and convert visitors into buyersectivity of data is great by which users can get comprehensive data.

Alternatives Considered

Better customer service at SAP. No concerns whatsoever with regards to safety and security of customer data. Timely updation of systems which ensures smooth functioning of the platform with very little down time. Cost of implementation and licensing is something which is a cause of concern where competition pips SAP's customer data platform.

Key Insights

Do you think SAP Customer Data Solutions delivers good value for the price?

Not sure

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Likelihood to Recommend

The primary advantage of SAP customer data solutions is that it allows me to unify and merge customer data from various departments like sales, marketing, and customer service. This enables us to tailor our marketing strategies, product suggestions, and customer service interactions based on individual preferences, previous history, and consumer behavior. This has led to a significant increase in customer satisfaction and loyalty by 30-40%, ultimately leading to improved revenue.

Almost perfect CDP for business needs

Modules Used

Overall Satisfaction with SAP Customer Data Solutions