A Flexible & Visually Dynamic One-Stop-Analytics-Shop
Updated July 21, 2015
A Flexible & Visually Dynamic One-Stop-Analytics-Shop
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Analytics Pro
- Builder Pro
Overall Satisfaction with Socialbakers Suite
Social Bakers Analytics is being used by a variety of different business units across L'Oréal. From the brands themselves to our corporate employer branding team, the tool centralizes the monitoring of the hundreds of social accounts worldwide. Depending on the user, the tool can help be on top of an international fleet of accounts or an entire portfolio of brands in one geographic area. Beyond montinoring our own pages, Analytics helps us keep track of our competitors and compare their performance with our own as a way to level set and benchmark.
Pros
- Easy to use design and interface - the fact that we can easily visualize and navigate makes it easy to digest and find data.
- Simple reporting - We can quickly download reports that we circulate to different teams and to upper management. After you set up 1 report, you can just schedule it and it arrives in the inboxes of whomever you need.
- One-stop-shop. Rather than going to each social tool separately, learning many different systems and compiling data into a spreadsheet, we just need to visit one place to see all of our different social platforms.
Cons
- LinkedIn analysis is missing
- Chinese social media is missing
- Reach / Share of Voice - with the help of Socialbakers Analytics, we have been able to identify top posts and best in class content to improve and optimize what we create moving forward. This has allowed us to have a larger than ever share of voice on social media and increase the impact of our messages.
Using Socialbakers Suite
Digital marketing, public relations, corporate communications, consumer research and insight, employer branding
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