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SugarCRM can be sweet!
December 11, 2013

SugarCRM can be sweet!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Sugar Professional

Overall Satisfaction

  • I liked that SugarCRM was user friendly, it was less complex than other CRMs to roll out across our organization.
  • SugarCRM provided analytics that my company wasn't using at the time. The information gained was very insightful.
  • From an operations standpoint, it was definitely more cost effective for our smaller organization, but offered some of the same key features as enterprise CRMs.
  • Small, but key. At the time I was a user, SugarCRM didn't have a thorough customization option to make it reflect the look and feel of our company. That can be integral for sales adoption.
  • It offered increased employee efficiency for sure.
  • My company was way behind the time in the world of CRM so introducing this to the team changed how we sold and marketed to customers.
I think it a phenomenal option for small to medium sized businesses. The support that we received was also critical to our success after implementation. I was not able to renew with Sugar since I moved on to another role in a different organization, but I recommended to my friend that her company try it out, and they are still a user to this day.
I'm no expert, but I don't think sugar is a good fit for every organization - I've not seen too many people engage from an enterprise level. Know what your end goal is in CRM implementation and be patient. Treat marketing as a sales enablement tool and CRM can prove extremely successful to you.