Item: Sugar Sell (SugarCRM)
Rating: 10
Author: Verified User

Overall Satisfaction

Pros and Cons

Pros

I liked that SugarCRM was user friendly, it was less complex than other CRMs to roll out across our organization.
SugarCRM provided analytics that my company wasn't using at the time. The information gained was very insightful.
From an operations standpoint, it was definitely more cost effective for our smaller organization, but offered some of the same key features as enterprise CRMs.

Cons

Small, but key. At the time I was a user, SugarCRM didn't have a thorough customization option to make it reflect the look and feel of our company. That can be integral for sales adoption.

Return on Investment

It offered increased employee efficiency for sure.
My company was way behind the time in the world of CRM so introducing this to the team changed how we sold and marketed to customers.

I think it a phenomenal option for small to medium sized businesses. The support that we received was also critical to our success after implementation. I was not able to renew with Sugar since I moved on to another role in a different organization, but I recommended to my friend that her company try it out, and they are still a user to this day.

Likelihood to Recommend

I'm no expert, but I don't think sugar is a good fit for every organization - I've not seen too many people engage from an enterprise level. Know what your end goal is in CRM implementation and be patient. Treat marketing as a sales enablement tool and CRM can prove extremely successful to you.

Comments

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SugarCRM can be sweet!

Software Version