TrustRadius Announces Top Marketing Automation Software for Small Businesses, Mid-Size Companies and Enterprises in 2016 Buyer’s Guide

New Guide ranks products by market segments based on 1,650 in-depth user reviews and ratings

Austin, TX – December 16, 2015 [Marketwire]TrustRadius, the trusted in-depth user review and research platform for business technology buyers, announced today the publication of its 2016 Buyer’s Guide to Marketing Automation. Included in the guide are TrustRadius TrustMaps™ for marketing automation software which rank products based on end-user satisfaction ratings and research frequency by prospective buyers among small businesses, mid-size companies, and enterprises.

TrustMaps™ help marketing technology buyers quickly locate solutions most highly rated and evaluated by their peers. Each TrustMap™ plots marketing automation software on two dimensions that include overall trScore™ based on satisfaction ratings from end-users, and research frequency by prospective buyers on TrustRadius as measured by unique page views. All ratings come from authenticated users who have reviewed or rated marketing automation software products on TrustRadius.

The guide also includes a discussion of key 2016 market dynamics and trends in marketing automation; expert tips on how to succeed with marketing automation; and detailed profiles of 20 marketing automation tools, including customer demographics and pros & cons as cited in 1,647 authenticated end-user reviews and ratings.

“We believe the most useful insights come from first-hand users, particularly in a category like marketing automation where the right balance between ease of use and sophistication of feature-set can be hard to find.” said Vinay Bhagat, CEO of TrustRadius. “Companies have widely different needs depending on their size and use case, so we’ve segmented our data to empower buyers to find the best-fit solution for them.”

Howard Sewell, President of Spear Marketing Group agreed stating, “If I only had access to one resource before making an investment in a marketing automation solution, this is it. The word “comprehensive” gets over-used in our business, but this report has it all – detailed reviews from real users of the leading products, what to expect from industry trends, expert advice on how to get the most from the technology, plus more besides. A must-have for anyone considering, planning, or just contemplating the move to marketing automation.”

Best Marketing Automation Software for Small Businesses (1-50 employees)

Based on average user ratings, the Top Rated products for Small Businesses are:

  • HubSpot
  • Marketo
  • Hatchbuck
  • Net-Results
  • 7Sheep
  • Leadsquared
  • eTrigue

Best Marketing Automation Software for Mid-size Companies (51 – 1,000 employees)

Based on average user ratings, the Top Rated products for Mid-size are:

  • Marketo
  • HubSpot
  • Salesforce Pardot

Best Marketing Automation Software for Enterprise (more than 1,000 employees)

Based on average user ratings, the Top Rated products for Enterprises are:

  • Marketo
  • Act-On
  • Oracle Eloqua

Additional Insights on Marketing Automation Software Market

  • Pricing pressure is making marketing automation more affordable [1]
  • Email marketing, landing pages, lead management, and reporting & analytics - and possible CRM integration - are the core capabilities of Marketing Automation tools [2]
  • Predictive analytics is not used extensively yet, but is topping the list for Marketing Automation users who want to get more out of their solution [1] & [2]

The 2016 edition of the Buyers’ Guide to Marketing Software is free and available at

[1] Source: TrustRadius 2016 Marketing Automation Trends section in Buyer’s Guide

[2] Source: Marketing Automation poll survey conducted in Summer 2015

About TrustRadius™

TrustRadius is the trusted research platform for business technology based upon in-depth user reviews. We help technology buyers make better product selection, implementation and usage decisions. Every reviewer is authenticated and every review vetted by a member of our Research team before publication. Unlike software directories and simple rating sites, TrustRadius reviews are structured and substantive, averaging more than 400 words each. Reviewers are encouraged to update their reviews to keep them current. Founded by successful entrepreneurs and backed by the Mayfield Fund, TrustRadius is bringing transparency and efficiency to the $3.7 trillion business technology market.

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