24-7 Press Release vs TVEyes

Likelihood to Recommend

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Simply put, TVEyes is a wonderful monitoring suite that enables us to quickly access broadcast clips from campaigns we run on behalf of our clients. It's far more efficient than the old-school tape delivery companies, but it does have room for improvement. If you're running a campaign that's likely to result in broadcast coverage, TVEyes is probably the best option for monitoring and reporting. The same holds true if you are running a paid media campaign that includes added-value broadcast elements.

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Verified User

Vice-President in Other

Public Relations and Communications Company, 51-200 employees

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Pros

Increases search engine optimization.
Builds awareness.
Bumps up social media engagement.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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TVEyes has a powerful search function that allows us to narrow searches for specific clients and/or campaigns by keyword.
TVEyes affords us the ability to access and download a clip with relative ease, no matter what market or station the clip is from.
TVEyes provides metrics for the sake of reporting, which enables us to quickly provide insights to clients on the success of a campaign.

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Verified User

Vice-President in Other

Public Relations and Communications Company, 51-200 employees

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Cons

More detailed reporting.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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The clip editing feature, while useful and important, is fairly clunky. There could be an improvement in the way you fine-tune what you need.
Downloading clips is a multi-step process that could be far less involved.

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Verified User

Vice-President in Other

Public Relations and Communications Company, 51-200 employees

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Alternatives Considered

Affordable. Easy to use. Effective.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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TVEyes offers better pricing and easier access when compared to the Critical Mention platform. It's also easier to use and faster. Cision and Meltwater just don't offer the same depth of access to coverage as TVEyes. TrendKite is a complementary piece of software we use in-house for media monitoring, and they just partnered with TVEyes for broadcast coverage, so there's a lot of consistency in what we're monitoring and reporting.

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Verified User

Vice-President in Other

Public Relations and Communications Company, 51-200 employees

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Return on Investment

Positive awareness building on a global scale.
Increased attendance to a benefit for a university.
Built awareness for a non-profit event for teens at risk.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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It's essential to be able to share coverage with clients, and clients can be impatient. TVEyes gives us the ability to access and share a clip quickly. That keeps clients happy.
The cost of the subscription is fairly low in exchange for the ability to access a universal broadcast coverage platform like TVEyes.

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Verified User

Vice-President in Other

Public Relations and Communications Company, 51-200 employees

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24-7 Press Release vs TVEyes