What users are saying about
14 Ratings
17 Ratings
14 Ratings
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Score 9.3 out of 100
17 Ratings
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Score 8 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 1 feature set: Email & Online Marketing
  • 360 Campaigner and dotMailer are tied in 1 feature set: Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
8.0

dotMailer

80%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.0
80%
2 Ratings

Dynamic content

9.0
90%
1 Rating
8.0
80%
2 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
9.0
90%
2 Ratings

Landing pages

10.0
100%
1 Rating
8.0
80%
1 Rating

A/B testing

9.0
90%
1 Rating
N/A
0 Ratings

Mobile optimization

10.0
100%
1 Rating
8.0
80%
2 Ratings

Email deliverability reporting

9.0
90%
1 Rating
9.0
90%
3 Ratings

List management

9.0
90%
1 Rating
5.0
50%
2 Ratings

Triggered drip sequences

10.0
100%
1 Rating
9.0
90%
1 Rating

Lead Management

9.8

360 Campaigner

98%

dotMailer

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

dotMailer

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

dotMailer

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
9.3

dotMailer

93%
360 Campaigner ranks higher in 2/3 features

Dashboards

9.0
90%
1 Rating
10.0
100%
1 Rating

Standard reports

10.0
100%
1 Rating
9.0
90%
1 Rating

Custom reports

9.0
90%
1 Rating
9.0
90%
1 Rating

Platform & Infrastructure

9.3

360 Campaigner

93%

dotMailer

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Pre-Send Testing

360 Campaigner

Feature Set Not Supported
N/A
8.1

dotMailer

81%
dotMailer ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.0
80%
1 Rating

Link Tracking

N/A
0 Ratings
8.0
80%
1 Rating

Image Validation

N/A
0 Ratings
9.0
90%
1 Rating

Inbox Display

N/A
0 Ratings
9.0
90%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
9.0
90%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
9.0
90%
1 Rating

Spam Testing

N/A
0 Ratings
5.0
50%
1 Rating

Email Previews

N/A
0 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.0

dotMailer

80%
3 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
10.0

dotMailer

100%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

dotMailer

If you are an apparel brand and you need to engage your target market and increase your sales dot mailer is well suited for this propose. You can use the the insights to reach to more appropriate customers using the keywords. Which eventually helps in increasing the customer rea h to your website or store. More customer reach is equal to increase in sales
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

dotMailer

  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

dotMailer

  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

dotMailer

Starting Price

$150 per month

Editions & Modules

dotMailer editions and modules pricing
EditionModules
Growth$150.001
Professional$500.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

dotMailer

Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

dotMailer

Both have different user interface which distinguished them from each other. Dot mailer has a lot more options and what makes it different that it get easily with the CRM such as Salesforce and which helps generating more reliable insights and data to come up with more effective marketing strategy
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

dotMailer

  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
Read full review

Screenshots

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