What users are saying about
12 Ratings
15 Ratings
12 Ratings
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Score 9.7 out of 100
15 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
dotMailer
9.0
WYSIWYG email editor
360 Campaigner
10.0
dotMailer
9.0
Dynamic content
360 Campaigner
9.0
dotMailer
9.0
Ability to test dynamic content
360 Campaigner
10.0
dotMailer
9.0
Landing pages
360 Campaigner
10.0
dotMailer
A/B testing
360 Campaigner
9.0
dotMailer
Mobile optimization
360 Campaigner
10.0
dotMailer
9.0
Email deliverability reporting
360 Campaigner
9.0
dotMailer
9.0
List management
360 Campaigner
9.0
dotMailer
9.0
Triggered drip sequences
360 Campaigner
10.0
dotMailer
9.0

Lead Management

360 Campaigner
9.8
dotMailer
Lead nurturing
360 Campaigner
10.0
dotMailer
Lead scoring and grading
360 Campaigner
10.0
dotMailer
Data quality management
360 Campaigner
10.0
dotMailer
Automated sales alerts and tasks
360 Campaigner
9.0
dotMailer

Campaign Management

360 Campaigner
9.5
dotMailer
Calendaring
360 Campaigner
9.0
dotMailer
Event/webinar marketing
360 Campaigner
10.0
dotMailer

Social Media Marketing

360 Campaigner
10.0
dotMailer
Social sharing and campaigns
360 Campaigner
10.0
dotMailer
Social profile integration
360 Campaigner
10.0
dotMailer

Reporting & Analytics

360 Campaigner
9.3
dotMailer
Dashboards
360 Campaigner
9.0
dotMailer
Standard reports
360 Campaigner
10.0
dotMailer
Custom reports
360 Campaigner
9.0
dotMailer

Platform & Infrastructure

360 Campaigner
9.3
dotMailer
API
360 Campaigner
9.0
dotMailer
Role-based workflow & approvals
360 Campaigner
9.0
dotMailer
Customizability
360 Campaigner
10.0
dotMailer
Integration with Salesforce.com
360 Campaigner
9.0
dotMailer
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
dotMailer
Integration with SugarCRM
360 Campaigner
10.0
dotMailer

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

dotMailer Editions & Modules

Edition
Growth$150.001
Professional$500.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
dotMailer
9.0

Likelihood to Renew

360 Campaigner
dotMailer
10.0

Add comparison