What users are saying about
14 Ratings
10 Ratings
14 Ratings
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Score 9.3 out of 100
10 Ratings
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Score 7.1 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
7.4

Mailigen

74%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.0
80%
1 Rating

Dynamic content

9.0
90%
1 Rating
8.0
80%
1 Rating

Ability to test dynamic content

10.0
100%
1 Rating
7.0
70%
1 Rating

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

9.0
90%
1 Rating
6.0
60%
1 Rating

Mobile optimization

10.0
100%
1 Rating
8.0
80%
1 Rating

Email deliverability reporting

9.0
90%
1 Rating
9.0
90%
2 Ratings

List management

9.0
90%
1 Rating
3.0
30%
1 Rating

Triggered drip sequences

10.0
100%
1 Rating
10.0
100%
1 Rating

Lead Management

9.8

360 Campaigner

98%

Mailigen

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

Mailigen

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

Mailigen

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
3.0

Mailigen

30%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
3.0
30%
1 Rating

Standard reports

10.0
100%
1 Rating
4.0
40%
1 Rating

Custom reports

9.0
90%
1 Rating
2.0
20%
1 Rating

Platform & Infrastructure

9.3

360 Campaigner

93%

Mailigen

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.0

Mailigen

80%
7 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.6

Mailigen

86%
6 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.2

Mailigen

82%
1 Rating

Support Rating

360 Campaigner

N/A
0 Ratings
9.1

Mailigen

91%
2 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
7.3

Mailigen

73%
2 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
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Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
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Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
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Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Mailigen

Starting Price

$10 per month

Editions & Modules

Mailigen editions and modules pricing
EditionModules
Mailigen$10.001

Footnotes

  1. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

Mailigen

We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
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Usability

360 Campaigner

No answers on this topic

Mailigen

Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
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Support Rating

360 Campaigner

No answers on this topic

Mailigen

Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
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Implementation Rating

360 Campaigner

No answers on this topic

Mailigen

With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
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Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

Mailigen

Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Mailigen

  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
Read full review

Screenshots

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