What users are saying about
12 Ratings
11 Ratings
12 Ratings
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Score 9.7 out of 100
11 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Mailigen
7.4
WYSIWYG email editor
360 Campaigner
10.0
Mailigen
8.0
Dynamic content
360 Campaigner
9.0
Mailigen
8.0
Ability to test dynamic content
360 Campaigner
10.0
Mailigen
7.0
Landing pages
360 Campaigner
10.0
Mailigen
A/B testing
360 Campaigner
9.0
Mailigen
6.0
Mobile optimization
360 Campaigner
10.0
Mailigen
8.0
Email deliverability reporting
360 Campaigner
9.0
Mailigen
9.0
List management
360 Campaigner
9.0
Mailigen
3.0
Triggered drip sequences
360 Campaigner
10.0
Mailigen
10.0

Lead Management

360 Campaigner
9.8
Mailigen
Lead nurturing
360 Campaigner
10.0
Mailigen
Lead scoring and grading
360 Campaigner
10.0
Mailigen
Data quality management
360 Campaigner
10.0
Mailigen
Automated sales alerts and tasks
360 Campaigner
9.0
Mailigen

Campaign Management

360 Campaigner
9.5
Mailigen
Calendaring
360 Campaigner
9.0
Mailigen
Event/webinar marketing
360 Campaigner
10.0
Mailigen

Social Media Marketing

360 Campaigner
10.0
Mailigen
Social sharing and campaigns
360 Campaigner
10.0
Mailigen
Social profile integration
360 Campaigner
10.0
Mailigen

Reporting & Analytics

360 Campaigner
9.3
Mailigen
3.0
Dashboards
360 Campaigner
9.0
Mailigen
3.0
Standard reports
360 Campaigner
10.0
Mailigen
4.0
Custom reports
360 Campaigner
9.0
Mailigen
2.0

Platform & Infrastructure

360 Campaigner
9.3
Mailigen
API
360 Campaigner
9.0
Mailigen
Role-based workflow & approvals
360 Campaigner
9.0
Mailigen
Customizability
360 Campaigner
10.0
Mailigen
Integration with Salesforce.com
360 Campaigner
9.0
Mailigen
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Mailigen
Integration with SugarCRM
360 Campaigner
10.0
Mailigen

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Howard Rybko | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Mailigen

Mailigen 8.7
Based on 7 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Egils Boitmanis | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Mailigen

Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Mailigen

Mailigen 9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Mailigen

Mailigen 7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Mailigen

We needed more understanding on how our customers act, when they react or stay passive. Also needed to decrease ridiculously slow sending times and the choice to change was no-brainer
Cristo Pajust | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Mailigen

  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Taylor Patton | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Mailigen

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailigen Editions & Modules

Edition
Mailigen$10.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Mailigen
8.0

Likelihood to Renew

360 Campaigner
Mailigen
8.7

Usability

360 Campaigner
Mailigen
8.2

Support Rating

360 Campaigner
Mailigen
9.1

Implementation Rating

360 Campaigner
Mailigen
7.3

Add comparison