Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.
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Clickability
Score 7.0 out of 10
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Clickability is a content management system acquired by Upland Software in 2013 which provides a SaaS platform for web content creation, management, publishing, analytics, digital marketing, and online publishing for marketers and enterprises.
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
As a true content management system it is great for site and content creation. It does need some help when it comes to adding functionality for using modern code systems that require server side scripting. For a marketing or public company site, it is an ideal CMS. For a SAAS type site, there could be many road blocks.
Easy to get going for a business that has tons of content they need to manage.
Clickability offers development and design services so you don't really even need IT.
No need to worry about server uptime, storage, bandwidth, etc you have all the reports at your fingers for what you are using.
Simple template and content design system, easy to expand and add.
Powerful CMS and settings with a design and programming guide provided.
AkAMAI and Limelight CDN's can be used for powerful and fast loading in many regions.
Debugging tools to see how long specific templates and content load is exceptional. One can narrow down that this specific template ran X number of times and took this look and had to be stopped at X number of time due to exceeding set limits.
Having a built in Dev, Staging, Production environments for testing makes seeing new features and how they will integrate into your site seamless.
Choosing ad size/placement should be easier than it is. Now, I have to re-create the whole thing.
When you "save" anything a pop-up comes up that is redundant.
Ad list only shows a limited number. It's not until you click on one and cancel it out, then you can see all the listings. A bit tedious and redundant.
As mentioned in the last questions we are going to use a competitor brand next year. I think the issues are trying to find and fix problems from the previous programer. The steep learning curve and lack of mobile and social sharing capabilities. Things that I like are the strength of the programing which comes with a trade off. The ease for those who don't know markup to make updates to the website. Clickability isn't the easiest and can be difficult to find the content that you are interested in. We will not be using it next year.
My experience with Clickability has been mostly positive but there are a few areas for improvement. It's generally easy to learn and use on a daily basis. I can move fast and do my job with speed with needed. But there is some clunky functionality with targeting and page building. My rating would be higher if some improvements were made.
I found that some agents were better then others, usually you have an account representative and that I would consider level 1 support. To get really complex answers you need to talk with an engineer.
Acoustic Content stands out mainly in 3 areas, Digital Asset Management system AI Based metatags More secure CDN and REST API to share content All these three features play a huge role in Acoustic Content CMS in terms of finding matching images for our content, categorize and sort our content automatically and finally secure way to publish our content.
Many of other content management systems similar to WordPress need custom installation. The server costs and upgrades quickly add up. Clickability while expensive, eliminated the overhead of managing all the dependency needs for a CMS. Clickability also works with its clients to understand the business needs and proposes the solutions accordingly. They have a good support team.
I know a big positive is the fact that it is always-on. We are the leading news corporation for our state, and in many markets, nationwide. We pride ourselves on our strong ethics in the community and thus need to exude reliability to maintain the trust of these communities. Having a website fail periodically erodes that reliable perception.
It has allowed different areas of the company to approach our team and work in a cohesive manner.