What users are saying about
4 Ratings
3 Ratings
4 Ratings
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Score 5 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Experiture

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Steve Albert | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Experiture
9.8
WYSIWYG email editor
ActiveDEMAND
9.2
Experiture
9.8
Dynamic content
ActiveDEMAND
9.6
Experiture
9.9
Ability to test dynamic content
ActiveDEMAND
9.6
Experiture
9.8
Landing pages
ActiveDEMAND
9.0
Experiture
9.9
A/B testing
ActiveDEMAND
9.6
Experiture
10.0
Mobile optimization
ActiveDEMAND
9.6
Experiture
9.8
Email deliverability reporting
ActiveDEMAND
9.6
Experiture
9.9
List management
ActiveDEMAND
9.2
Experiture
9.0
Triggered drip sequences
ActiveDEMAND
9.6
Experiture
10.0

Lead Management

ActiveDEMAND
9.0
Experiture
9.9
Lead nurturing
ActiveDEMAND
9.6
Experiture
9.9
Lead scoring and grading
ActiveDEMAND
9.0
Experiture
9.9
Data quality management
ActiveDEMAND
8.6
Experiture
9.9
Automated sales alerts and tasks
ActiveDEMAND
8.6
Experiture
9.9

Campaign Management

ActiveDEMAND
9.4
Experiture
9.3
Calendaring
ActiveDEMAND
9.6
Experiture
9.5
Event/webinar marketing
ActiveDEMAND
9.2
Experiture
9.0

Social Media Marketing

ActiveDEMAND
8.6
Experiture
9.0
Social sharing and campaigns
ActiveDEMAND
8.6
Experiture
9.9
Social profile integration
ActiveDEMAND
8.6
Experiture
8.2

Reporting & Analytics

ActiveDEMAND
9.2
Experiture
9.6
Dashboards
ActiveDEMAND
8.8
Experiture
9.9
Standard reports
ActiveDEMAND
9.2
Experiture
9.9
Custom reports
ActiveDEMAND
9.6
Experiture
9.1

Platform & Infrastructure

ActiveDEMAND
9.6
Experiture
8.2
API
ActiveDEMAND
9.0
Experiture
7.3
Role-based workflow & approvals
ActiveDEMAND
9.0
Experiture
8.2
Customizability
ActiveDEMAND
9.6
Experiture
10.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Experiture
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Experiture
7.3
Integration with SugarCRM
ActiveDEMAND
10.0
Experiture

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Experiture

  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Thomas Pierson | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Experiture

  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Experiture

Experiture 10.0
Based on 3 answers
Because they deliver! If Experiture promises they can create or design something, consider it done.
Thomas Pierson | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Experiture

Experiture 9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson | TrustRadius Reviewer

Online Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Experiture

Experiture 9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Experiture

Precision, recall, efficiency, follow through
John D'Antonio | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Experiture

  • Extremely fast lead conversion
  • Very high ROI
John D'Antonio | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Experiture

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Experiture Editions & Modules

Edition
Professional$8951
Premium$1,2951
Enterprise$1,9951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Experiture
10.0

Likelihood to Renew

ActiveDEMAND
Experiture
10.0

Usability

ActiveDEMAND
Experiture
9.1

Online Training

ActiveDEMAND
Experiture
9.1

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