What users are saying about
5 Ratings
3 Ratings
5 Ratings
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Score 9 out of 100
3 Ratings
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Score 10 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 2 feature sets: Campaign Management, Platform & Infrastructure
  • Experiture Marketing Platform ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics

Email & Online Marketing

9.5

ActiveDEMAND

95%
9.8

Experiture

98%
Experiture Marketing Platform ranks higher in 8/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
9.8
98%
3 Ratings

Dynamic content

9.6
96%
2 Ratings
9.9
99%
3 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
9.8
98%
3 Ratings

Landing pages

9.0
90%
2 Ratings
9.9
99%
3 Ratings

A/B testing

9.6
96%
2 Ratings
10.0
100%
3 Ratings

Mobile optimization

9.6
96%
2 Ratings
9.8
98%
3 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
9.9
99%
6 Ratings

List management

9.2
92%
2 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
10.0
100%
1 Rating

Lead Management

9.0

ActiveDEMAND

90%
9.9

Experiture

99%
Experiture Marketing Platform ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
9.9
99%
2 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
9.9
99%
2 Ratings

Data quality management

8.6
86%
2 Ratings
9.9
99%
3 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
9.9
99%
3 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
9.3

Experiture

93%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
9.5
95%
2 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
9.0
90%
2 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
9.0

Experiture

90%
ActiveDEMAND ranks higher in 1/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
9.9
99%
2 Ratings

Social profile integration

8.6
86%
2 Ratings
8.2
82%
1 Rating

Reporting & Analytics

9.2

ActiveDEMAND

92%
9.6

Experiture

96%
Experiture Marketing Platform ranks higher in 2/3 features

Dashboards

8.8
88%
2 Ratings
9.9
99%
2 Ratings

Standard reports

9.2
92%
2 Ratings
9.9
99%
2 Ratings

Custom reports

9.6
96%
2 Ratings
9.1
91%
1 Rating

Platform & Infrastructure

9.6

ActiveDEMAND

96%
8.2

Experiture

82%
ActiveDEMAND ranks higher in 5/6 features

API

9.0
90%
1 Rating
7.3
73%
1 Rating

Role-based workflow & approvals

9.0
90%
1 Rating
8.2
82%
1 Rating

Customizability

9.6
96%
2 Ratings
10.0
100%
3 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
7.3
73%
1 Rating

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • Experiture Marketing Platform is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
10.0

Experiture

100%
3 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
10.0

Experiture

100%
3 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
9.1

Experiture

91%
1 Rating

Online Training

ActiveDEMAND

N/A
0 Ratings
9.1

Experiture

91%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Indros Group

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Indros Group

  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Indros Group

  • Very difficult to assess additional room for improvement, as we are early in our experience.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Experiture

Starting Price

$895 per month

Editions & Modules

Experiture editions and modules pricing
EditionModules
Professional8951
Premium12952
Enterprise19953

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

JumpDEMAND Inc.

No answers on this topic

Indros Group

Because they deliver! If Experiture promises they can create or design something, consider it done.
Read full review

Usability

JumpDEMAND Inc.

No answers on this topic

Indros Group

Platform is easy, powerful and very effective in driving new business opportunities!
Read full review

Online Training

JumpDEMAND Inc.

No answers on this topic

Indros Group

Sales and training support is excellent! Tom, The GPS Group
Read full review

Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Indros Group

Precision, recall, efficiency, follow through
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Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Indros Group

  • Extremely fast lead conversion
  • Very high ROI
Read full review

Screenshots

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