What users are saying about

ActiveDEMAND

3 Ratings

zigihub

1 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

zigihub

1 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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zigihub

Zigihub is suited to generate more traffic to your website and generate more leads.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
zigihub
WYSIWYG email editor
ActiveDEMAND
9.2
zigihub
Dynamic content
ActiveDEMAND
9.6
zigihub
Ability to test dynamic content
ActiveDEMAND
9.6
zigihub
Landing pages
ActiveDEMAND
9.0
zigihub
A/B testing
ActiveDEMAND
9.6
zigihub
Mobile optimization
ActiveDEMAND
9.6
zigihub
Email deliverability
ActiveDEMAND
9.6
zigihub
List management
ActiveDEMAND
9.2
zigihub
Triggered drip sequences
ActiveDEMAND
9.6
zigihub

Lead Management

ActiveDEMAND
9.0
zigihub
Lead nurturing
ActiveDEMAND
9.6
zigihub
Lead scoring and grading
ActiveDEMAND
9.0
zigihub
Data quality management
ActiveDEMAND
8.6
zigihub
Automated sales alerts and tasks
ActiveDEMAND
8.6
zigihub

Campaign Management

ActiveDEMAND
9.4
zigihub
Calendaring
ActiveDEMAND
9.6
zigihub
Event/webinar marketing
ActiveDEMAND
9.2
zigihub

Social Media Marketing

ActiveDEMAND
8.6
zigihub
Social sharing and campaigns
ActiveDEMAND
8.6
zigihub
Social profile integration
ActiveDEMAND
8.6
zigihub

Reporting & Analytics

ActiveDEMAND
9.2
zigihub
Dashboards
ActiveDEMAND
8.8
zigihub
Standard reports
ActiveDEMAND
9.2
zigihub
Custom reports
ActiveDEMAND
9.6
zigihub

Platform & Infrastructure

ActiveDEMAND
9.6
zigihub
API
ActiveDEMAND
9.0
zigihub
Role-based workflow & approvals
ActiveDEMAND
9.0
zigihub
Customizability
ActiveDEMAND
9.6
zigihub
Integration with Salesforce.com
ActiveDEMAND
10.0
zigihub
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
zigihub
Integration with SugarCRM
ActiveDEMAND
10.0
zigihub

Sales Force Automation

ActiveDEMAND
zigihub
8.5
Customer data management / contact management
ActiveDEMAND
zigihub
9.1
Workflow management
ActiveDEMAND
zigihub
8.2
Territory management
ActiveDEMAND
zigihub
9.1
Opportunity management
ActiveDEMAND
zigihub
9.1
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
zigihub
6.4
Contract management
ActiveDEMAND
zigihub
9.1
Quote & order management
ActiveDEMAND
zigihub
8.2
Interaction tracking
ActiveDEMAND
zigihub
8.2
Channel / partner relationship management
ActiveDEMAND
zigihub
9.1

Customer Service & Support

ActiveDEMAND
zigihub
8.5
Case management
ActiveDEMAND
zigihub
9.1
Call center management
ActiveDEMAND
zigihub
8.2
Help desk management
ActiveDEMAND
zigihub
8.2

Marketing Automation

ActiveDEMAND
zigihub
9.1
Lead management
ActiveDEMAND
zigihub
9.1
Email marketing
ActiveDEMAND
zigihub
9.1

CRM Project Management

ActiveDEMAND
zigihub
9.1
Task management
ActiveDEMAND
zigihub
9.1
Billing and invoicing management
ActiveDEMAND
zigihub
9.1
Reporting
ActiveDEMAND
zigihub
9.1

CRM Reporting & Analytics

ActiveDEMAND
zigihub
8.2
Forecasting
ActiveDEMAND
zigihub
8.2
Pipeline visualization
ActiveDEMAND
zigihub
8.2
Customizable reports
ActiveDEMAND
zigihub
8.2

Customization

ActiveDEMAND
zigihub
7.5
Custom fields
ActiveDEMAND
zigihub
8.2
Custom objects
ActiveDEMAND
zigihub
8.2
Scripting environment
ActiveDEMAND
zigihub
6.4
API for custom integration
ActiveDEMAND
zigihub
7.3

Security

ActiveDEMAND
zigihub
8.6
Single sign-on capability
ActiveDEMAND
zigihub
9.1
Role-based user permissions
ActiveDEMAND
zigihub
8.2

Social CRM

ActiveDEMAND
zigihub
9.1
Social data
ActiveDEMAND
zigihub
9.1
Social engagement
ActiveDEMAND
zigihub
9.1

Integrations with 3rd-party Software

ActiveDEMAND
zigihub
9.1
Marketing automation
ActiveDEMAND
zigihub
9.1
Compensation management
ActiveDEMAND
zigihub
9.1

Platform

ActiveDEMAND
zigihub
8.2
Mobile access
ActiveDEMAND
zigihub
8.2

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • The platform navigation is very smooth.
  • Easily switch from CRM to Marketing Automation tool
  • I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • More integration of software with the Marketing Automation Tool
  • Should upgrade their email designing page.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

zigihub

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$24*
1.  Per User
zigihub Editions & Modules
zigihub
Additional Pricing Details