What users are saying about

Adestra

7 Ratings

JangoMail

9 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

JangoMail

9 Ratings
Score 3.6 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

JangoMail

JangoMail is only appropriate if you are looking for a cheap emailer. It should not be used as a marketing automation tool, as it is only an email platform. You should look for a marketing email platform that allows you to create better looking emails and manage your contacts. There are way better tools out there.
Susan Zaney profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
JangoMail
2.0
WYSIWYG email editor
Adestra
10.0
JangoMail
Dynamic content
Adestra
10.0
JangoMail
Ability to test dynamic content
Adestra
10.0
JangoMail
Landing pages
Adestra
10.0
JangoMail
A/B testing
Adestra
10.0
JangoMail
Email deliverability
Adestra
10.0
JangoMail
3.0
List management
Adestra
10.0
JangoMail
1.0
Triggered drip sequences
Adestra
10.0
JangoMail

Reporting & Analytics

Adestra
10.0
JangoMail
1.0
Dashboards
Adestra
10.0
JangoMail
1.0
Standard reports
Adestra
10.0
JangoMail
1.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Sending mass email to company stakeholders.
  • Beautifully formatted emails using their premade templates. Lots of options to choose from.
  • Sending out surveys made easier than before. And it's better than most of the products out there in the market.
Mayuresh Hajirnis profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Had issues in using NoSQL DB integration.
  • APIs are little complicated to understand at first.
  • Better documentation and video tutorials are needed.
Mayuresh Hajirnis profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
JangoMail8.5
Based on 3 answers
It satisfied the basic purpose for which my company bought the license. No complaints there.
Mayuresh Hajirnis profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I inherited JangoMail. I would never have chosen it as a marketing tool. It is so primitive when you compare it to any of the other marketing email platforms. You need to be able to easily create good looking emails and send to various lists created within the platform
Susan Zaney profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • JangoMail was costing us time and money due to the problems that we were experiencing with it.
Susan Zaney profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

JangoMail

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details