What users are saying about

Adestra

8 Ratings

Adestra

8 Ratings
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Score 6.6 out of 101

Pinpointe On-Demand

11 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Pinpointe On-Demand

Pinpointe doesn't have a price point for small senders, or a free account. Pinpointe targets higher volume senders and Enterprises.
Jose Viana profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Pinpointe On-Demand
9.0
WYSIWYG email editor
Adestra
10.0
Pinpointe On-Demand
9.2
Dynamic content
Adestra
10.0
Pinpointe On-Demand
9.5
Ability to test dynamic content
Adestra
10.0
Pinpointe On-Demand
9.3
Landing pages
Adestra
10.0
Pinpointe On-Demand
8.6
A/B testing
Adestra
10.0
Pinpointe On-Demand
8.5
Email deliverability
Adestra
10.0
Pinpointe On-Demand
8.9
List management
Adestra
10.0
Pinpointe On-Demand
9.3
Triggered drip sequences
Adestra
10.0
Pinpointe On-Demand
8.5
Mobile optimization
Adestra
Pinpointe On-Demand
9.1

Reporting & Analytics

Adestra
10.0
Pinpointe On-Demand
9.4
Dashboards
Adestra
10.0
Pinpointe On-Demand
9.5
Standard reports
Adestra
10.0
Pinpointe On-Demand
9.5
Custom reports
Adestra
Pinpointe On-Demand
9.3

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Support is helpful. You typically get a reply within an hour and the support staff is​ ​​very ​knowledgeable ​
  • ​Inbox / Deliverability has been better than other systems​ we​ tested.
  • Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker
Jose Viana profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • More templates on the drag and drop builder
Jose Viana profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pinpointe On-Demand9.0
Based on 3 answers
Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
Donna Parent profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Pinpointe On-Demand9.1
Based on 1 answer
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company.They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
Christopher Boyd profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Whereas MailChimp felt very simple (both as a pro and a con), Pinpointe allowed us to achieve the same simplicity when we wanted it, and to be able to go well beyond that simplicity when we needed that instead.Constant Contact was our original platform for email marketing, but after using Pinpointe, we easily made the decision to switch given the reporting, the constant addition of new, requested features by users, and the deliverability of emails via Pinpointe. We do still use Constant Contact, but only for event management.
Christopher Boyd profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Very positive impact
Jose Viana profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Pinpointe On-Demand

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pinpointe On-Demand Editions & Modules
Pinpointe On-Demand
Edition
Enterprise Edition
$390+1
Standard Edition
$74+2
1. Per User; Email Volume
2. Contacts, Email Volume
Additional Pricing Details