What users are saying about

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Brand Networks Platform

1 Ratings
Score 5 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Brand Networks Platform
6.0
Data Transfer
AdGear Advertiser
4.0
Brand Networks Platform
6.0
DSP integration
AdGear Advertiser
3.0
Brand Networks Platform
6.0

Ad Campaigns

AdGear Advertiser
3.8
Brand Networks Platform
8.0
Ad campaign creation
AdGear Advertiser
3.0
Brand Networks Platform
7.0
Ad deployment
AdGear Advertiser
5.0
Brand Networks Platform
8.0
Display advertising
AdGear Advertiser
4.0
Brand Networks Platform
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Brand Networks Platform
9.0
Sequence targeting
AdGear Advertiser
4.0
Brand Networks Platform

Ad Reporting & Analytics

AdGear Advertiser
4.2
Brand Networks Platform
5.8
Ad dashboards
AdGear Advertiser
3.0
Brand Networks Platform
5.0
Ad performance reports
AdGear Advertiser
5.0
Brand Networks Platform
7.0
Ad conversion tracking
AdGear Advertiser
3.0
Brand Networks Platform
4.0
Ad attribution reporting
AdGear Advertiser
6.0
Brand Networks Platform
4.0
Cross-channel ad management
AdGear Advertiser
4.0
Brand Networks Platform
9.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Brand Networks Platform
6.0

Pros

  • Easy setup
  • Smart product
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  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons

  • Slow design
  • Needs more analytics
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  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Screenshots

Brand Networks Platform

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Brand Networks Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details