What users are saying about

Twitter Ads

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99 Ratings
3 Ratings
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Score 4.3 out of 101

Twitter Ads

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99 Ratings
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Score 7.1 out of 101

Add comparison

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

Twitter Ads

If you have a budget and you are are a Pop Culture type brand with a decent ad budget, I think a Twitter campaign can really help spread awareness about you. Twitter is a giant platform where everyone can get together and talk about what is going on in the world at that moment. There are big wins there if you can tie into it properly.If you're a local business looking for customers, I think your advertising dollars are best spent elsewhere. The traffic you generate is expensive and there are other channels that can be more effective in building your funnel.
Nicholas De Salvo profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Twitter Ads
Data Transfer
AdGear Advertiser
4.0
Twitter Ads
DSP integration
AdGear Advertiser
3.0
Twitter Ads

Ad Campaigns

AdGear Advertiser
3.8
Twitter Ads
Ad campaign creation
AdGear Advertiser
3.0
Twitter Ads
Ad deployment
AdGear Advertiser
5.0
Twitter Ads
Display advertising
AdGear Advertiser
4.0
Twitter Ads
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Twitter Ads
Sequence targeting
AdGear Advertiser
4.0
Twitter Ads

Ad Reporting & Analytics

AdGear Advertiser
4.2
Twitter Ads
Ad dashboards
AdGear Advertiser
3.0
Twitter Ads
Ad performance reports
AdGear Advertiser
5.0
Twitter Ads
Ad conversion tracking
AdGear Advertiser
3.0
Twitter Ads
Ad attribution reporting
AdGear Advertiser
6.0
Twitter Ads
Cross-channel ad management
AdGear Advertiser
4.0
Twitter Ads
Ad forecasting and optimization
AdGear Advertiser
4.0
Twitter Ads

Pros

  • Easy setup
  • Smart product
No photo available
  • Pay per click, which is a great feature to use.
  • Twitter user engagements and awareness. The topic related audience only.
  • Streaming live videos.
  • Website clicks and gets traffic.
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Cons

  • Slow design
  • Needs more analytics
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  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
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Usability

No score
No answers yet
No answers on this topic
Twitter Ads6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Using Twitter in conjunction to Slack helps create seamless set up. Slack is used internally, but allows the team to send real time messages and can easily QA ads before they go live. Twitter faces externally and we can execute on the client's vision. The client also uses Slack so it helps the business move along faster.
Jasmine Wang profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • Cost too much
  • Not value for money
  • Support methods have been requested by clients
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Screenshots

Twitter Ads

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Twitter Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details