Twitter Ads

Twitter Ads

160 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Twitter Ads	Score 6.7 out of 10	N/A	Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.	N/A

Pricing

Twitter Ads

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Twitter Ads
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Twitter Ads
Considered Both Products	Twitter Ads Verified User Administrator Chose Twitter Ads Twitter reaches a more fast-paced niche audience than Facebook as those are the users of the platform. Incentivized Helpful? Verified User Director Chose Twitter Ads Twitter ads offer different targeting and various ad products. They do not have the reach and scale that Facebook does, but it helps diversify our media mix. It would be great to have more brand-safe filters across the platform if possible in the future since some conversations … Incentivized Helpful? Verified User Employee Chose Twitter Ads I put Facebook in front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive. Incentivized Helpful? Sydney Lovegrove Marketing Specialist Chose Twitter Ads Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has … Incentivized Helpful? Verified User Manager Chose Twitter Ads Twitter is by far the most important expensive to use out of everything we have tested but it is also the most effective in targeting the younger demographics I also am not a fan of the fact that it limits our interactivity we can only use a zip code, not specific cities which … Incentivized Helpful? Verified User Analyst Chose Twitter Ads This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics. Incentivized Helpful? Verified User Project Manager Chose Twitter Ads Twitter Ads have an edge over Google Ads Manager due to they're focused reach in some geographies. Twitter has a huge amount of information about the user which is based on the activity of the user on the platform. This helps to narrow down the targeting based on different … Incentivized Helpful? Verified User Director Chose Twitter Ads More people are on Twitter nowadays. So we get more outlook on our promotions and more followers. Most people skip over Google Ads because they implement their ads way too much on one page, Google Ads also give an option for people to skip ads and people want to skip ads no … Helpful? Matthew Bernstein Account Executive Chose Twitter Ads Twitter and Facebook for Business offer a very similar platform for ads for a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational platform - instead of appearing as a Business … Incentivized Helpful? Tegan Jenner Senior Data Analyst Chose Twitter Ads Twitter Ads is decent at showing its own data, but there aren't really any visualizations within the platform that would be directly pulled and sent to a client. Any data or performance from Twitter Ads would need to be pulled, cleaned up and transformed into a more … Incentivized Helpful? Chloe Sayers Billing Specialist Chose Twitter Ads I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier. Incentivized Helpful? Verified User Consultant Chose Twitter Ads Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two. Incentivized Helpful? Verified User Director Chose Twitter Ads Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a … Incentivized Helpful? Jasmine Wang Digital Media Supervisor Chose Twitter Ads Using Twitter in conjunction to Slack helps create seamless set up. Slack is used internally, but allows the team to send real time messages and can easily QA ads before they go live. Twitter faces externally and we can execute on the client's vision. The client also uses Slack … Incentivized Helpful? Ben Rubenstein Marketing Manager, HMX Chose Twitter Ads Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough … Incentivized Helpful? Verified User Director Chose Twitter Ads Twitter reaches a different demographic than most other platforms we use. It's an important part of the overall marketing objective. Incentivized Helpful? Nicholas De Salvo Founder, Creative Director Chose Twitter Ads Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better … Incentivized Helpful? Verified User Employee Chose Twitter Ads Twitter attracts more potential customers than Facebook. There are more fake users in Facebook than Twitter which also contributes Twitter conversion rate more than Facebook but gets more clicks on Facebook than Twitter. Targeting of users is okay on Twitter, for the first time … Incentivized Helpful? Toni Reifsteck Digital and Web Content Strategist Chose Twitter Ads Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like. Incentivized Helpful? Rebecca Oguntula Market Analyst Chose Twitter Ads Twitter Ads for my Bank is a far more effective marketing tool than Facebook for Business. With Facebook for Business, we obviously get more clicks on our ads, however, these clicks always yield a very low conversion rate, in terms of users clicking the advert link to our … Incentivized Helpful? Verified User Engineer Chose Twitter Ads Since the number of fake users is more on Facebook or any other social media panels than Twitter, Twitter platform marks the best platform to connect with potential clients. Although Facebook has more users than Twitter, Twitter gives better and potential clients. Targeted by … Incentivized Helpful? Verified User Engineer Chose Twitter Ads Twitter has less fake users compared to Facebook and other social media platforms. It can be hard to keep up with Facebook Ads because they’re constantly making changes to their system. Twitter is similar to Facebook, you set a budget, place a bid, and run your campaigns. You … Incentivized Helpful? Christine Austin Creative Lead, Marketing Chose Twitter Ads Just recently ran a large ad campaign on Facebook and the reports and metrics were amazing. We were able to easily target the exact type of audience we wanted, recognize when performance suffered, tweak/delete, and iterate quickly. But, using Facebook for event ads can … Incentivized Helpful? Verified User Manager Chose Twitter Ads Twitter ads are really designed for advertising on Twitter. I believe that it is the most effective strategy for advertising on the platform. However, the key is to understand your audience. If your target audience doesn't really use Twitter, then it may be better to focus on … Incentivized Helpful? Sarah Haberman Customer Marketing Specialist Chose Twitter Ads We were grandfathered into Twitter ads and when I left the organization, we were actively researching alternatives. Incentivized Helpful?
Top Pros	Pro User interface Pro Set up Pro Audience targeting
Top Cons	Minus Facebook ads Minus Targeting options Minus Detailed analytics

Best Alternatives
	Twitter Ads
Small Businesses	WordStream Advisor Score 7.0 out of 10
Medium-sized Companies	WordStream Advisor Score 7.0 out of 10
Enterprises	Sprinklr Marketing Score 7.2 out of 10
All Alternatives	View all alternatives

User Ratings
	Twitter Ads
Likelihood to Recommend	7.3 (36 ratings)
Likelihood to Renew	6.0 (1 ratings)
Usability	6.0 (1 ratings)

User Testimonials
	Twitter Ads
Likelihood to Recommend	Twitter I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans).. Incentivized Verified User Anonymous Read full review
Pros	Twitter Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location. Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers. Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement. Incentivized Anthonia Aveh Customer Service Analyst Read full review
Cons	Twitter Limitation of characters to only 140. While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered. Not as many users as Facebook. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Twitter Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds. Verified User Anonymous Read full review
Usability	Twitter The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Twitter Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins. Incentivized Nicholas De Salvo Founder, Creative Director Read full review
Return on Investment	Twitter One Positive Impact has been that having ads running has increased the number of followers we have on Twitter. Another positive impact is that due to having more followers, we now have more visits to our site. A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so. Incentivized Verified User Anonymous Read full review
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