Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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Teradata Vantage
Score 8.3 out of 10
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Teradata Vantage is presented as a modern analytics cloud platform that unifies everything—data lakes, data warehouses, analytics, and new data sources and types. Supports hybrid multi-cloud environments and priced for flexibility, Vantage delivers unlimited intelligence to build the future of business.
Users can deploy Vantage on public clouds (such as AWS, Azure, and GCP), hybrid multi-cloud environments, on-premises with Teradata IntelliFlex, or on commodity hardware with VMware.
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
TV is well suited for high speed, which is a great for large tables. The workload functionality is very good when in Viewpoint. The BAR functionality could use a little work. QueryGrid is very useful as well. The client handlers are still a work in progress, as I keep hearing that they continue to fail. There are also many restarts on the systems as well.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Teradata is an excellent option but only for a massive amount of data warehousing or analysis. If your data is not that big then it could be a misfit for your company and cost you a lot. The cost associated is quite extensive as compared to some other alternative RDBMS systems available in the market.
Migration of data from Teradata to some other RDBMS systems is quite painful as the transition is not that smooth and you need to follow many steps and even if one of them fails. You need to start from the beginning almost.
Last but not least the UI is pretty outdated and needs a revamp. Though it is simple, it needs to be presented in a much better way and more advanced options need to bee presented on the front page itself.
Teradata is a mature RDBMS system that expands its functionality towards the current cloud capabilities like object storage and flexible compute scale.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
It has helped our project to save time, effort and give accurate results in the quickest possible time. The diagnostics feature is also outstanding giving us a detailed report of the error which occurred, when it occurred and the likely cause and resolution of the same as well. The support of SQL is inherited which makes it easy to work on it because you don't need to learn any new language for this.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
We have meetings at the beginning with the technical team to explain our requirements to them and they were really putting in a lot of effort to come up with a solution which will address all our needs. They implemented the software and also trained a few of our resources on the same too. We can get in touch with them now as well whenever we run into a roadblock but it's very less now.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Teradata is way ahead of its competitor because of its unique features of ensuring data privacy and data never gets corrupted even in worst case scenario. In most cases, the data corruption is a major issue if left unused and it leads to important data being wiped off which in ideal case should be stored for 3 years
