What users are saying about
40 Ratings
2 Ratings
40 Ratings
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Score 6.8 out of 101
2 Ratings
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Score 4.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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KUKU.io

If you would like a reliable scheduling tool, KUKU.io is not the one to use. If you like to share lots of industry news, secondary content, or content from your website/blog, be aware that KUKU.io will corrupt the preview headline. You would be far better off using another scheduling tool. I have now changed to a free tool and it has all the same capabilities without this corruption issue. I also used paid ones which are equally good.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
KUKU.io
Boolean keyword searches
Adobe Social
2.1
KUKU.io
Filtering out noise/spam
Adobe Social
2.1
KUKU.io
Sentiment analysis
Adobe Social
2.1
KUKU.io
Broad channel coverage
Adobe Social
3.1
KUKU.io

Publishing

Adobe Social
3.1
KUKU.io
5.6
Content planning and scheduling
Adobe Social
4.1
KUKU.io
3.9
Audience targeting
Adobe Social
3.1
KUKU.io
Content optimization
Adobe Social
2.2
KUKU.io
Workflow management
Adobe Social
3.1
KUKU.io
7.3

Engagement

Adobe Social
2.1
KUKU.io
Automated routing and prioritization
Adobe Social
2.1
KUKU.io
Customer interaction histories
Adobe Social
2.1
KUKU.io
Bulk actions
Adobe Social
2.1
KUKU.io

Marketing

Adobe Social
2.1
KUKU.io
Lead generation
Adobe Social
2.1
KUKU.io
Content marketing
Adobe Social
2.1
KUKU.io
Paid media management
Adobe Social
2.0
KUKU.io
Campaigns and promotions
Adobe Social
2.1
KUKU.io

Channel coverage/integration

Adobe Social
2.9
KUKU.io
4.0
Twitter
Adobe Social
4.1
KUKU.io
4.3
Facebook
Adobe Social
3.1
KUKU.io
1.0
LinkedIn
Adobe Social
3.1
KUKU.io
4.3
Google+
Adobe Social
3.1
KUKU.io
9.1
Instagram
Adobe Social
3.0
KUKU.io
4.3
Pinterest
Adobe Social
3.0
KUKU.io
1.0
YouTube
Adobe Social
1.1
KUKU.io

Reporting/analytics

Adobe Social
2.1
KUKU.io
1.0
Campaign success analytics
Adobe Social
2.1
KUKU.io
1.0
Real-time tracking
Adobe Social
2.1
KUKU.io
Competitor analysis
Adobe Social
2.1
KUKU.io

Account management

Adobe Social
2.6
KUKU.io
1.0
Role-based user permissions & privileges
Adobe Social
3.1
KUKU.io
Mobile access
Adobe Social
2.0
KUKU.io
1.0

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • I wouldn't say ther are any particularly good things about KUKU.io that set them apart from any other scheduling tool.
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Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • io corrupts headlines of articles you reshare. When you schedule a post with a URL in it, the Title of the blog post that is displayed below the picture/preview gets corrupted. So if you add any text in with the URL, that will replace the headline. I have noticed this on both LinkedIn and Twitter.
  • Very poor support team. I have found that the support team at KUKU.io are extremely rude, unwilling to help you and take a long time to reply. On some occasions I have had to message them three times in the chatbot for them to even reply. None of these times has the issue been resolved. When I reported to them that KUKU.io was corrupting headlines, at first they refused to take responsibility. Finally, they admitted it was the platforms fault but said they were not doing anything at that time to fix it.
  • Analytics are poor. The analytics suite in KUKU.io does not give you anything analytics for LinkedIn. The ones it provides for Twitter you can get directly from Twitter. So no value is added there.
  • You cannot tag LinkedIn accounts. I use HubSpot to schedule social media posts which allows you to tag companies at least. KUKU.io cannot.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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KUKU.io1.0
Based on 1 answer
The support team are extremely rude and often unresponsive. All of the issues I have reported to Kuku has been responded to with "we are not looking to resolve this issue at this time."On a few occasions, they have tried to deny the issue lies with them, before evidence has been provided. Then, they have refused to fix the issue.
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
I have also used: ContentStudio.io Aside from TweetDeck, all of these scheduling tools are preferable to Kuku because you can schedule posts in advance across multiple channels and accounts. If you're just using Twitter then TweetDeck is a great option to use and very reliable. Out of all of them I would recommend ContentStudio.io. You can add many accounts, across a range of platforms. You can clone posts that you would like to post more than once which not all scheduling tools offer. Here is a review of the others: Buffer - Buffer has a really nice interface. It is probably the best looking scheduling tool with the cleanest, simplest website. Sometimes I had issues with Buffer where it would stop posting and none of my scheduled posts would go out so I stopped using it. Since then, they may have fixed this issue. Zoho - I have never had any issues with posts not coming out/not coming out correctly from Zoho. However, Zoho probably has the ugliest interface. You also cannot see your posts in a 'calendar' only a list, which is very unhelpful. You also cannot clone posts. HubSpot - HubSpot supports a range of platforms (all the ones I have needed). You can tag LinkedIn company accounts which is a huge plus. It is really easy to schedule similar/the same posts across a range of platforms all at the same time.
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Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • io has crashed a few times for whole days, or been under maintenance without prior warning. This has happened on a few occasions where I have need to schedule time sensitive posts. During this time no support was available and I had to posts social media posts manually in all channels.
  • io corrupting the headline of social media posts has caused friction with clients as they were unhappy with the service. People in their network noticed the poor quality of the posts and commented that there was something wrong with them. This was an ongoing issue and happened with every single post coming out of KUKU.
  • Before this issue happened, KUKU was great for saving time because I could schedule posts in advance. This saved me hours in a day, and meant I could managed my multiple freelance and permanent roles. However, due to Kuku corrupting posts I can no longer do this.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

KUKU.io

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$7*
1.  per 5 accounts and 500 posts
KUKU.io Editions & Modules
KUKU.io
Edition
White label solutions
$4001
1. per 200+ user accounts
Additional Pricing Details