What users are saying about

Adobe Social

39 Ratings

KUKU.io

1 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

KUKU.io

1 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

Adobe Social

For intricate, complex organizations who dynamically fuse social and digital - Adobe Social is great. A methodical approach to social and its integration to other aspects of the company is needed. Furthermore, there must be buy in for many departments and the aptitude in those departments to learn how to use the tool - and then actually do it. There are many hurdles for most companies. It is NOT a tool for fast-paced social brands who want to react and measure in real time.
No photo available

KUKU.io

If you are using a lot of social media channels KUKU.io can help you to save a lot of time. Writing once and publishing it everywhere including scheduling your posts is the best.
Tom Schlander profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
KUKU.io
Boolean keyword searches
Adobe Social
2.2
KUKU.io
Filtering out noise/spam
Adobe Social
2.2
KUKU.io
Sentiment analysis
Adobe Social
2.2
KUKU.io
Broad channel coverage
Adobe Social
3.1
KUKU.io

Publishing

Adobe Social
3.2
KUKU.io
7.7
Content planning and scheduling
Adobe Social
4.2
KUKU.io
8.2
Audience targeting
Adobe Social
3.3
KUKU.io
Content optimization
Adobe Social
2.3
KUKU.io
Workflow management
Adobe Social
3.2
KUKU.io
7.3

Engagement

Adobe Social
2.2
KUKU.io
Automated routing and prioritization
Adobe Social
2.2
KUKU.io
Customer interaction histories
Adobe Social
2.2
KUKU.io
Bulk actions
Adobe Social
2.1
KUKU.io

Marketing

Adobe Social
2.1
KUKU.io
Lead generation
Adobe Social
2.1
KUKU.io
Content marketing
Adobe Social
2.2
KUKU.io
Paid media management
Adobe Social
2.1
KUKU.io
Campaigns and promotions
Adobe Social
2.2
KUKU.io

Channel coverage/integration

Adobe Social
3.0
KUKU.io
9.1
Twitter
Adobe Social
4.3
KUKU.io
9.1
Facebook
Adobe Social
3.2
KUKU.io
LinkedIn
Adobe Social
3.1
KUKU.io
9.1
Google+
Adobe Social
3.2
KUKU.io
9.1
Instagram
Adobe Social
3.0
KUKU.io
9.1
Pinterest
Adobe Social
3.0
KUKU.io
YouTube
Adobe Social
1.2
KUKU.io

Reporting/analytics

Adobe Social
2.2
KUKU.io
Campaign success analytics
Adobe Social
2.3
KUKU.io
Real-time tracking
Adobe Social
2.2
KUKU.io
Competitor analysis
Adobe Social
2.2
KUKU.io

Account management

Adobe Social
2.6
KUKU.io
Role-based user permissions & privileges
Adobe Social
3.2
KUKU.io
Mobile access
Adobe Social
2.0
KUKU.io

Pros

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available
  • It is easy to use and setup.
  • Nice and clean UI
  • Great support if you need help or if you have any kind of feedback.
Tom Schlander profile photo

Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • I am missing an iOS app. Since I am a heavy iPad Pro user an app would be much appreciated.
Tom Schlander profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
I think Buffer is a great service, but I like the simplicity of KUKU.io and the engagement of the people working at KUKU.io
Tom Schlander profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • Since I am using KUKU.io it saved me a ton of time I am able to spend on other things.
Tom Schlander profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

KUKU.io

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$7*
1.  per 5 accounts and 500 posts
KUKU.io Editions & Modules
KUKU.io
Edition
White label solutions
$4001
1. per 200+ user accounts
Additional Pricing Details