What users are saying about
41 Ratings
4 Ratings
41 Ratings
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Score 7.1 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

Adobe Social

Adobe social is great for publishing content and monitoring incoming messages and comments on your social posts
No photo available

MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
MavSocial
Boolean keyword searches
Adobe Social
2.0
MavSocial
Filtering out noise/spam
Adobe Social
2.0
MavSocial
Sentiment analysis
Adobe Social
2.0
MavSocial
Broad channel coverage
Adobe Social
3.0
MavSocial

Publishing

Adobe Social
3.0
MavSocial
9.0
Content planning and scheduling
Adobe Social
4.0
MavSocial
9.5
Audience targeting
Adobe Social
3.1
MavSocial
9.0
Content optimization
Adobe Social
2.1
MavSocial
9.0
Workflow management
Adobe Social
3.0
MavSocial
8.5

Engagement

Adobe Social
2.0
MavSocial
Automated routing and prioritization
Adobe Social
2.0
MavSocial
Customer interaction histories
Adobe Social
2.0
MavSocial
Bulk actions
Adobe Social
2.0
MavSocial

Marketing

Adobe Social
2.0
MavSocial
9.0
Lead generation
Adobe Social
2.0
MavSocial
Content marketing
Adobe Social
2.0
MavSocial
Paid media management
Adobe Social
2.0
MavSocial
9.0
Campaigns and promotions
Adobe Social
2.0
MavSocial
9.0

Channel coverage/integration

Adobe Social
2.9
MavSocial
9.6
Twitter
Adobe Social
4.1
MavSocial
9.5
Facebook
Adobe Social
3.0
MavSocial
10.0
LinkedIn
Adobe Social
3.0
MavSocial
10.0
Google+
Adobe Social
3.0
MavSocial
Instagram
Adobe Social
3.0
MavSocial
9.5
Pinterest
Adobe Social
3.0
MavSocial
YouTube
Adobe Social
1.0
MavSocial
9.0

Reporting/analytics

Adobe Social
2.0
MavSocial
7.5
Campaign success analytics
Adobe Social
2.1
MavSocial
7.0
Real-time tracking
Adobe Social
2.0
MavSocial
8.0
Competitor analysis
Adobe Social
2.0
MavSocial

Account management

Adobe Social
2.5
MavSocial
9.0
Role-based user permissions & privileges
Adobe Social
3.0
MavSocial
10.0
Mobile access
Adobe Social
2.0
MavSocial
8.0

Pros

Adobe Social

  • Content scheduling
  • Baseline social analytics
  • Moderation of wall posts and comments (Facebook)
No photo available

MavSocial

  • MavSocial offers features in one place that otherwise would require 2 or more services.
  • MavSocial offers both standard and evergreen posts.
  • The campaign calendar is wonderful to allow you to visually see what days and times you have covered.
No photo available

Cons

Adobe Social

  • Editing a scheduled post is problematic in terms of content or just date/time
  • Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
  • Ability to tag a Facebook page and other missing functionality.
  • Instagram.
No photo available

MavSocial

  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
No photo available

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Overall a great product.
No photo available

MavSocial

No score
No answers yet
No answers on this topic

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

MavSocial

No score
No answers yet
No answers on this topic

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

MavSocial

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

MavSocial

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

MavSocial

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available

MavSocial

I selected MavSocial for the number of features for the money as well as the reporting.
No photo available

Return on Investment

Adobe Social

  • efficiency
  • post performance
No photo available

MavSocial

  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
No photo available

Screenshots

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social Editions & Modules

Adobe Social
Additional Pricing Details

MavSocial

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per installation

MavSocial Editions & Modules

MavSocial
Edition
Free
FREE
Enterprise/Agency
$599
Advanced
$192
PRO
$593
2. 1 user
3. for 1st user then $24
Additional Pricing Details

Add comparison