What users are saying about

Adobe Social

39 Ratings

MavSocial

3 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

MavSocial

3 Ratings
Score 9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
MavSocial
Boolean keyword searches
Adobe Social
2.2
MavSocial
Filtering out noise/spam
Adobe Social
2.2
MavSocial
Sentiment analysis
Adobe Social
2.2
MavSocial
Broad channel coverage
Adobe Social
3.1
MavSocial

Publishing

Adobe Social
3.3
MavSocial
9.0
Content planning and scheduling
Adobe Social
4.2
MavSocial
9.5
Audience targeting
Adobe Social
3.3
MavSocial
9.0
Content optimization
Adobe Social
2.3
MavSocial
9.0
Workflow management
Adobe Social
3.2
MavSocial
8.5

Engagement

Adobe Social
2.2
MavSocial
Automated routing and prioritization
Adobe Social
2.2
MavSocial
Customer interaction histories
Adobe Social
2.2
MavSocial
Bulk actions
Adobe Social
2.1
MavSocial

Marketing

Adobe Social
2.1
MavSocial
9.0
Lead generation
Adobe Social
2.1
MavSocial
Content marketing
Adobe Social
2.2
MavSocial
Paid media management
Adobe Social
2.1
MavSocial
9.0
Campaigns and promotions
Adobe Social
2.2
MavSocial
9.0

Channel coverage/integration

Adobe Social
3.0
MavSocial
9.6
Twitter
Adobe Social
4.3
MavSocial
9.5
Facebook
Adobe Social
3.3
MavSocial
10.0
LinkedIn
Adobe Social
3.1
MavSocial
10.0
Google+
Adobe Social
3.2
MavSocial
Instagram
Adobe Social
3.0
MavSocial
9.5
Pinterest
Adobe Social
3.0
MavSocial
YouTube
Adobe Social
1.2
MavSocial
9.0

Reporting/analytics

Adobe Social
2.2
MavSocial
7.5
Campaign success analytics
Adobe Social
2.3
MavSocial
7.0
Real-time tracking
Adobe Social
2.2
MavSocial
8.0
Competitor analysis
Adobe Social
2.2
MavSocial

Account management

Adobe Social
2.6
MavSocial
9.0
Role-based user permissions & privileges
Adobe Social
3.2
MavSocial
10.0
Mobile access
Adobe Social
2.0
MavSocial
8.0

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
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  • MavSocial offers features in one place that otherwise would require 2 or more services.
  • MavSocial offers both standard and evergreen posts.
  • The campaign calendar is wonderful to allow you to visually see what days and times you have covered.
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Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
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  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
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I selected MavSocial for the number of features for the money as well as the reporting.
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Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
No photo available

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

MavSocial

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per installation
MavSocial Editions & Modules
MavSocial
Edition
Free
FREE
Enterprise/Agency
$599
Advanced
$192
PRO
$593
2. 1 user
3. for 1st user then $24
Additional Pricing Details