AdStage vs. SmartyAds DSP

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.

Incentivized

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.

Incentivized

• Easily pulling together API access for multiple channels into one area for in-depth reporting
• Automation. They helped a bunch with features that LinkedIn didn't have.
• The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
• General reporting and tieing data together.

Incentivized

• Easy-to-use, friendly interface.
• Interesting integrations.

Incentivized

• More reporting options
• More export options
• Saved templates per user or oganization

• Support team is not very good.
• Not a lot of direct traffic, mostly reseller traffic.

Incentivized

AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.

Incentivized

AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.

Incentivized

AdStage has by far the best UI and custom functionality of any of the platforms we demoed

Incentivized

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.

Incentivized

• In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
• AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
• During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.

Incentivized

• More inventory, more spend, ore budget, better ROI.
• Fraud issues and refunds, decreasing ROI.

Incentivized