Adthena vs. Infilect InfiViz

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

If any customers want a highly scalable solution as compared to manual
audits that are cost-effective and real-time per-store-level execution insights,
then InfiViz is a well-suited platform. Extremely useful for GT/cluttered environments

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• High level of accuracy (>95%)
• Very fast to set up & use (2 weeks)
• very cost effective
• can be used for GT & MT

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Need merchandizers to be trained (in local language)
• Data management is a challenge that clients have to manage

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

Cost effective, Real-time insights (

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• 2-5% sales uplifts in same store growth
• 20x RoI on spends
• Visibility into lot more stores (esp in GT)