Adthena vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.3 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
AdthenaNielsen Digital Ads Ratings
Editions & Modules
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Offerings
Pricing Offerings
AdthenaNielsen Digital Ads Ratings
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdthenaNielsen Digital Ads Ratings
Top Pros

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Top Cons

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Best Alternatives
AdthenaNielsen Digital Ads Ratings
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises

No answers on this topic

D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaNielsen Digital Ads Ratings
Likelihood to Recommend
8.0
(3 ratings)
8.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaNielsen Digital Ads Ratings
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Nielsen
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Nielsen
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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ScreenShots