Ahrefs vs. BrightEdge vs. Moz Pro

Ahrefs

391 Reviews and Ratings

BrightEdge

155 Reviews and Ratings

Moz Pro

372 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ahrefs	Score 9.0 out of 10	N/A	Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”	$99 per month
BrightEdge	Score 7.4 out of 10	N/A	BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.	$0 per month
Moz Pro	Score 7.7 out of 10	N/A	MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…	$99 per month

Pricing

Ahrefs

BrightEdge

Moz Pro

Editions & Modules

Lite: $99.00
per month
Standard: $179.00
per month
Advanced: $399.00
per month
Agency: $999.00
per month

No answers on this topic

Standard: $99
per month
Medium: $179
per month
Large: $299
per month
Premium: $599
per month

Offerings

Pricing Offerings
Ahrefs	BrightEdge	Moz Pro
Free Trial
No	No	Yes
Free/Freemium Version
Yes	No	No
Premium Consulting/Integration Services
No	No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

Discount available for annual billing.

More Pricing Information

Community Pulse
	Ahrefs	BrightEdge	Moz Pro
Considered Multiple Products	Ahrefs Verified User Partner Chose Ahrefs It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS … Incentivized Helpful? Chris Kirksey Founder, CEO Chose Ahrefs Ahrefs Site Explorer seems to crawl in more depth and has more features. Incentivized Helpful? Verified User Director Chose Ahrefs In my opinion, Ahrefs is the best backlink tool out there. Moz and SEMRush are also great tools for SEO, but if you strictly want to research your own backlinks and see what your competitors have in terms of backlinks, Ahrefs is the best way to do that. It's an easy platform to … Incentivized Helpful? Verified User Employee Chose Ahrefs Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful. Incentivized Helpful? Katie Goh SEM/SEO Analyst Chose Ahrefs It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords. The link section of the tool is also very useful. Ahrefs is able to clean up the … Incentivized Helpful? Ari Roth Senior Account Manager Chose Ahrefs At the time, Ahrefs had the most robust link index. Majesitc was a close second, and Moz lagged far behind. Since then, Moz promoted a major update and expansion of their link index, and it now bears further research to determine which product would be better for our … Incentivized Helpful? Mike Koolwijk Online marketing Chose Ahrefs Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership. Right now we mainly … Incentivized Helpful? Alex Chaidaroglou Director & Co-Founder Chose Ahrefs Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated … Incentivized Helpful? CH Chad Hadley SEO Strategist Chose Ahrefs Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to Semrush. I wouldn't say that it's worse than Semrush as each is focused on … Incentivized Helpful? Michael Glover Content Marketer Chose Ahrefs I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This … Incentivized Helpful? AD Andrew Davison Founder Chose Ahrefs Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters. Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs. Incentivized Helpful? Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing Chose Ahrefs Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for … Incentivized Helpful? Verified User Executive Chose Ahrefs The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google. Incentivized Helpful? Verified User Analyst Chose Ahrefs Moz's backlink, at least a few years ago, PALED in comparison. It was very unthorough and lacking in many backlinks that Aherfs Site Explorer would pull up. Aherfs Site Explorer would pull up way more. It also has way more info than Moz backlink tool did a few years ago - … Incentivized Helpful? Eric Serdar Search Engine Optimization Manager Chose Ahrefs I feel like Ahrefs Site Explorer is the best in class for this type of tool. Moz has made great strides recently with their keyword research and backlink tool. It's come a long way, but I still feel Ahrefs Site Explorer is better at looking at sites, giving actionable insights, … Incentivized Helpful? DR Deanna Rivera CEO (Chief Executive Officer) Chose Ahrefs Ahrefs is easier, and faster. Incentivized Helpful? Sanjit Mandal Digital Marketing Strategist, Founder Chose Ahrefs You can dip deeper with Ahrefs Site Explorer's data. It is great for crawling websites, doing website audits too. For deep analysis and research, Ahrefs is a step ahead of its competitors. Ahrefs has many tools like site & keyword explorer, content explorer, rank tracker, site … Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Ahrefs As stated previously, Ahrefa Site Explorer is the best to have an array of tools in your pocket when researching websites and practicing SEO. I would recommend using multiple tools intermittently to cover a variety of searches related to your project. Some platforms may be … Incentivized Helpful? Patricio A. Quiroz Digital Marketer Chose Ahrefs I like the Ahrefs backlink tool the most. There's nothing else that gives that in-depth backlink analysis of your own websites and competitors. Helpful? Andrew Clark Chief Growth Officer Chose Ahrefs I've used Moz in the past, and while it's simpler and easier to use for an unseasoned SEO person, it's also not as powerful as Ahrefs. If you already had a good idea of what you're doing, you're going to find that Ahrefs is much more useful than Moz. Moz is somewhat more … Incentivized Helpful? Joseph Lesho Team Lead, Digital Marketing Services Chose Ahrefs Ahrefs is the best tool I've used for link building reporting; however, other tools are better suited for things like keyword position tracking, keyword research, etc. Incentivized Helpful? Nathan Sichilongo Regional Manager Chose Ahrefs Having used most of the industry's SEO suites, I chose Ahrefs because of its crawl depth and massive suite of tools. Most of the other suites have similar tools, but Ahrefs beats them in both accuracy and speed. These things are important for any SEO professional who … Incentivized Helpful? Anshul Chawla Search Engine Optimization Specialist Chose Ahrefs It is the best tool available on the internet according to me. It has got some great tools and features which other tools and services does not have. It is more accurate as compared to others. It tell all the things for on-page seo and off-page seo about the competitor's website. Helpful? Jordan Comstock Digital Marketing Specialist Chose Ahrefs I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well. Incentivized Helpful? Dragan Nikolic Senior Product Marketer Chose Ahrefs Ahrefs is the oldest of the tools and its index is gigantic in comparison. It also distinguishes between live and historical links which is important for determening the current value of a website. It lacks some of the onsite auditing tools which Serpstat Moz and even SE Ranking … Incentivized Helpful?	BrightEdge Spencer Baselice SEO Manager Chose BrightEdge Better keyword tracking and reporting, however Ahrefs is easier to set up and faster in some cases. Ahrefs keyword search volume is better and more accurate. Competitive analysis is similar, Ahrefs simply does not have the charting capabilities that BrightEdge has and the … Incentivized Helpful? Verified User Employee Chose BrightEdge BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering. Incentivized Helpful? GP Giovanni Paola Senior Manager, Search Engine Optimization Chose BrightEdge Customer service is top notch, better UI in the platform. Helpful? Mike Emerson E-Commerce Marketing Manager Chose BrightEdge Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it. Helpful? Cody Pike SEO Specialist Chose BrightEdge Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the … Incentivized Helpful? NP Neelav Patel SEO Analyst Chose BrightEdge I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a … Helpful? Alissa Steingraber Search Marketing Manager - SEO Chose BrightEdge seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords … Helpful? Cole Mauer VP, Director SEO Chose BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. … Helpful? Jane Phelps CEO Chose BrightEdge I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming. Incentivized Helpful? Ron Weber Head of Global SEO Chose BrightEdge All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the … Helpful? Verified User Manager Chose BrightEdge While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes … Incentivized Helpful? Verified User C-Level Executive Chose BrightEdge BrightEdge is superior to Moz in a few different ways: More tasking and automation features are available in BrightEdge. Storybuilder reporting suite is more robust than Moz reporting Incentivized Helpful? Verified User Manager Chose BrightEdge Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and … Incentivized Helpful? Carlos Spallarossa Director - Search Engine Optimization Chose BrightEdge BrightEdge is much more user-friendly than Searchmetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs. Incentivized Helpful? Verified User Director Chose BrightEdge BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the … Incentivized Helpful? Verified User Analyst Chose BrightEdge I personally didn't get to work with Conductor a great deal, but I know many of my colleagues who used Conductor extensively didn't like quite as much. Incentivized Helpful? Lara Ortiz Strategist / Sr. Interactive Producer Chose BrightEdge Both are good tools. The biggest difference comes in your needs. Like I said earlier, BrightEdge is an enterprise tools and has the features set to support that. Moz is a consumer product and it a great place to start, but the analytics integration, tracking, reporting … Incentivized Helpful? Verified User Manager Chose BrightEdge Much smoother platform and more useful default reporting. Incentivized Helpful? Sharon Conner Digital Manager Chose BrightEdge I've also evaluated Moz Analytics, which is an outstanding lower cost tool which would be useful for businesses with limited budgets in SEO. BrightEdge offers many features that stay relevant in a secure search environment. Helpful? Verified User Account Manager Chose BrightEdge BrightEdge is the best tool for overall needs. It has a clear interface and clients really enjoy looking at the data. It is not the most specialized or in depth tool, like SEMRush or Moz are, so certain capabilities are limited (link profiling is not as strong, recommendations … Helpful? Verified User Consultant Chose BrightEdge I am a legacy Hubspot user and I regularly evaluate and test new and popular SEO tools, such as Moz, seoClarity, GinzaMetrics, etc. ( a wide range of tools of different complexity and price range). Even though no software is perfect (including BrightEdge), I can confidently say … Helpful? Peter Clarke Content Manager Chose BrightEdge Conductor's Searchlight is a key competitor. Searchlight has the advantage that it has partnered with Adobe Omniture SEOmoz, which helps the platform present a comprehensive picture of a site's performance. However, the SEO technology offered by BrightEdge is probably more … Helpful? Chas Sobolak SEO Specialist Chose BrightEdge In the last 3 months SEOMoz (Moz) has adapted their interface with the aspects that BrightEdge established in my opinion. BrightEdge is obviously better however, Moz pricing is much lower. Helpful? Ryan Sauer SEO Technical Specialist Chose BrightEdge Moz (formerly SEOmoz), Conductor Searchlight, and BrightEdge are all great SEO platforms that are similar in some aspects but are not tailored for every organization. BrightEdge and Conductor can and should be evaluated for similar organizations because both of the platforms … Helpful? Brittany Potter Senior Strategist Chose BrightEdge BrightEdge works well in tandem with Google Analytics, but one should not rely on one over the other with regard to those 2 tools. I feel BrightEdge is the preferred vendor over SEOmoz for enterprise-level businesses and clients because of the in-depth analysis as well as the … Helpful?	Moz Pro Verified User Strategist Chose Moz Pro Moz is the better choice for small business website insight. BrightEdge is the better choice for enterprise-level websites. Helpful? Kyle Claypool Digital Director Chose Moz Pro We still use Ahrefs periodically to fill in any gaps that Moz's data might have, or to see that data from a different angle. We always come back to Moz because they have a larger suite of tools in a single package. They provide the best value for the price. And because of the … Helpful? Alex Fusman Digital Marketing Consultant Chose Moz Pro I prefer Ahrefs Site Explorer to Moz's Open Site Explorer. It has much more data on current and historical backlinks, as well as useful charts. The UI is easy to navigate and there are options for exporting the data, which I find useful as well. Incentivized Helpful? Verified User Analyst Chose Moz Pro We actually use both Moz and BrightEdge. Always good to have multiple sources of recommendations for your SEO strategy so that you can compare them, and make the best decision for your company. Incentivized Helpful? Dragan Nikolic Contributor Chose Moz Pro Moz is an all-in-one SEO tool, just like Ahrefs, Serpstat or SE Ranking, which I've used. I'd say that it needs a better/more uniform UI to compete with Ahrefs and Serpstat, but it does a lot better than SE Ranking, which in my opinion is the weakest of them all. What I would … Incentivized Helpful? Verified User Director Chose Moz Pro We used BrightEdge for about a year. Moz is a different platform which does some similar tasks. I feel that Moz is easier to navigate and use and extrapolate data from. BrightEdge may be a bit more robust, but for our purposes, Moz is the better choice. Incentivized Helpful? Nathan Sichilongo Copperbelt Manager Chose Moz Pro MOZ is a great beginner tool but there are more advanced tools out there like Ahrefs that allow you to do even more and have live crawl indexes for making decisions in almost real time. When you compare the crawl depth of other tools to MOZ, you can see where MOZ is lagging … Incentivized Helpful? Rachel Hensley E-Commerce Director Chose Moz Pro I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two … Incentivized Helpful? Verified User Team Lead Chose Moz Pro Moz is simple to use. It lacks the depth in backlinks database compared to Ahrefs, and Ahrefs perhaps does a little better in automatically figuring what keywords you rank for compared to MoZ. But overall Moz has some other strengths that make it an all-round package. It is … Incentivized Helpful? Verified User Director Chose Moz Pro The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket. Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference … Incentivized Helpful? Scott Buresh Owner Chose Moz Pro Moz Pro and Ahrefs each have their own strengths, and we use both. There is a lot of overlap between the two, but I find that there are certain things that each does better. For keyword research, backlink analysis, and site crawls, we generally gravitate toward Moz Pro because … Incentivized Helpful? Preeti Gautam Social Media Executive & Content Editor Chose Moz Pro A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price. Incentivized Helpful? Verified User Program Manager Chose Moz Pro Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a … Incentivized Helpful? Jordan Comstock Digital Marketing Specialist Chose Moz Pro I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it … Incentivized Helpful? Kevin Gamache Senior Web Analyst Chose Moz Pro Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to … Incentivized Helpful? Verified User Director Chose Moz Pro I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable. Incentivized Helpful? Jesse Landry Marketing Director Chose Moz Pro Not as detailed backlink tracking but far more tools for SEOs and inbound marketers. Helpful? David Gray Worldwide Search Engine Marketing Manager Chose Moz Pro We have used BrightEdge SEO software and found it useful to a point. All these kinds of tools have limitations, and Moz is a great resource to use as one data point in an argument to optimize a site. Helpful? Sergio Mercado ✔ SEO Manager Chose Moz Pro Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink … Helpful? Verified User Manager Chose Moz Pro I consider Moz the most accurate service in terms of rankings, links, and authority metrics. More often than not, Moz's information reflects what we see on the search engines while other products have a much larger margin of error. Helpful? Jeff Bedford Analytics & Optimization Specialist Chose Moz Pro My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more … Helpful? Joe Robison SEO Specialist Chose Moz Pro We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools. SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has … Helpful? Jasmine Maleknia Director of Digital Marketing Chose Moz Pro Brightedge is nice, but a little too robust for our purposes. SEOmoz beats out Alexa with more actionable reporting and crawl information. We selected SEOmoz because of their industry thought leadership, ease of use and ability to have multiple campaigns. Helpful?

Features

Ahrefs

BrightEdge

Moz Pro

SEO

Comparison of SEO features of Product A and Product B
	Ahrefs 8.1 72 Ratings 6% above category average	BrightEdge 7.3 48 Ratings 5% below category average	Moz Pro 7.3 41 Ratings 5% below category average
Keyword analysis	9.769 Ratings	7.448 Ratings	8.141 Ratings
Backlink management	9.170 Ratings	7.041 Ratings	7.036 Ratings
SERP ranking tracking	8.868 Ratings	8.045 Ratings	7.241 Ratings
Page grader	6.762 Ratings	5.040 Ratings	8.140 Ratings
Competitive analysis	9.270 Ratings	7.748 Ratings	8.040 Ratings
Site audit / diagnostics	7.365 Ratings	8.145 Ratings	7.139 Ratings
Site recommendations	6.861 Ratings	6.148 Ratings	7.137 Ratings
Task management	7.033 Ratings	8.941 Ratings	6.022 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Ahrefs 6.7 63 Ratings 12% below category average	BrightEdge 9.0 46 Ratings 18% above category average	Moz Pro 5.9 32 Ratings 24% below category average
Local SEO	7.151 Ratings	9.037 Ratings	5.327 Ratings
Social SEO	6.048 Ratings	9.031 Ratings	5.323 Ratings
Mobile SEO	6.047 Ratings	9.042 Ratings	6.225 Ratings
Global SEO	7.757 Ratings	9.035 Ratings	6.827 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Ahrefs 7.7 60 Ratings 9% below category average	BrightEdge 8.7 46 Ratings 3% above category average	Moz Pro 7.1 33 Ratings 17% below category average
Multi-domain support	7.157 Ratings	9.036 Ratings	7.028 Ratings
Integration with web analytics tools	8.429 Ratings	8.445 Ratings	7.230 Ratings

Best Alternatives
	Ahrefs	BrightEdge	Moz Pro
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Conductor Score 9.2 out of 10	Conductor Score 9.2 out of 10	Conductor Score 9.2 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	Ahrefs	BrightEdge	Moz Pro
Likelihood to Recommend	9.3 (77 ratings)	8.6 (80 ratings)	8.1 (78 ratings)
Likelihood to Renew	10.0 (5 ratings)	10.0 (35 ratings)	7.0 (38 ratings)
Usability	9.1 (5 ratings)	8.3 (12 ratings)	7.0 (3 ratings)
Availability	- (0 ratings)	- (0 ratings)	10.0 (1 ratings)
Support Rating	8.8 (14 ratings)	9.0 (14 ratings)	9.5 (7 ratings)
Online Training	- (0 ratings)	- (0 ratings)	7.0 (1 ratings)
Implementation Rating	- (0 ratings)	8.3 (2 ratings)	- (0 ratings)

User Testimonials
	Ahrefs	BrightEdge	Moz Pro
Likelihood to Recommend	Ahrefs Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have. Incentivized Verified User Anonymous Read full review	BrightEdge BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers. Incentivized Verified User Anonymous Read full review	iContact Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager). Incentivized Verified User Anonymous Read full review
Pros	Ahrefs I have been using this platform in my organization to develop several SEO tools to help to grow our website much. It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking. I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO. It provides us the detailed keyword research with volume, CPC, and other information. Incentivized Bella Castilla Senior Account Executive Read full review	BrightEdge Instant - Keyword research tool is by far our team's favorite item on the platform DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute. Professional services have been attentive when asking for changes Alissa Steingraber Search Marketing Manager - SEO Read full review	iContact It finds relevant keywords and lets you know your chance of ranking with them. It helps you find content that needs work to rank better. It helps you improve any technical issues with your web pages. It helps you audit your current site for any technical issues. It helps you keep track of your most important keywords. Incentivized Joseph Kahn Head RankingZealot at Hum JAM Read full review
Cons	Ahrefs Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option. No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better. Incentivized Mitch Lee SEO Manager Read full review	BrightEdge The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Incentivized Verified User Anonymous Read full review	iContact Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something. I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc. There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text. Incentivized DJ Dustin Junkert Manager of Search Read full review
Likelihood to Renew	Ahrefs Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get Verified User Anonymous Read full review	BrightEdge I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued. Jay Corcoran Search Marketing Strategist Read full review	iContact We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality). Kyle Claypool Digital Director Read full review
Usability	Ahrefs Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data. Verified User Anonymous Read full review	BrightEdge Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated. Incentivized Verified User Anonymous Read full review	iContact it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst) Verified User Anonymous Read full review
Reliability and Availability	Ahrefs No answers on this topic	BrightEdge No answers on this topic	iContact Every time I've ever needed it, it's been there. Ingo Grammel Sr. Digital Marketing Manager Read full review
Support Rating	Ahrefs Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly. Incentivized Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing Read full review	BrightEdge This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could. Jon Bowers Senior Account Executive Read full review	iContact As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions. Incentivized Verified User Anonymous Read full review
Implementation Rating	Ahrefs No answers on this topic	BrightEdge For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy. Jay Corcoran Search Marketing Strategist Read full review	iContact No answers on this topic
Alternatives Considered	Ahrefs Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing. Incentivized Joshua Titsworth Digital Marketing Specialist Read full review	BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well. Cole Mauer VP, Director SEO Read full review	iContact Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price. Incentivized Phil Parrish Co-founder, Managing Director Read full review
Return on Investment	Ahrefs Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had. Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites. Aherfs Site Explorer has been helpful in identifying 404 error pages. Incentivized Verified User Anonymous Read full review	BrightEdge We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings. With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018. Incentivized Shane Adair Marketing Manager Read full review	iContact Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time. The thing that I don't like about this software is, that sometimes your page can take too much time for crawling. Incentivized Preeti Gautam Social Media Executive & Content Editor Read full review
ScreenShots	Ahrefs Screenshots		Moz Pro Screenshots