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20 Ratings
20 Ratings
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Score 8.2 out of 101
1 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
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Quantcast Measure

If you are looking for a basic website analytics tool that provides some good, high level information about who is visiting your site and where traffic is coming from, Quantcast is a good tool. It's a bit less intimidating than a tool like Google Analytics as there are no custom dashboards.
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Pros

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
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  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
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Cons

  • Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
  • It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.
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  • Better reporting for stakeholders and key business executives
  • Drill down into data a bit more
  • Keyword research
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Alternatives Considered

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
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Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
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Return on Investment

  • It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.
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  • Ability to show web traffic over time
  • Ability to show if target audience is visiting the website
  • Helped inform content decisions to create better website experience for site visitors
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Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Quantcast Measure

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details