18 Ratings
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Score 7 out of 100
2 Ratings
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Score 1 out of 100

Likelihood to Recommend

Allocadia

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Benjamin Deigendesch | TrustRadius Reviewer

Nielsen Attribution (formerly Visual IQ)

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer

Pros

Allocadia

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg | TrustRadius Reviewer

Nielsen Attribution (formerly Visual IQ)

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer

Cons

Allocadia

  • The wording between the "plan" and "forecast" sections can be confusing at first, as they both imply the same type of activity.
  • Better recovery options for admins if folders are accidentally deleted - had this happen and took a week of manual recreation from an internal admin to get us up and running again.
Nick Miller | TrustRadius Reviewer

Nielsen Attribution (formerly Visual IQ)

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer

Likelihood to Renew

Allocadia

Allocadia 6.4
Based on 5 answers
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
Anonymous | TrustRadius Reviewer

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Usability

Allocadia

Allocadia 8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas | TrustRadius Reviewer

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Alternatives Considered

Allocadia

Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
Anonymous | TrustRadius Reviewer

Nielsen Attribution (formerly Visual IQ)

VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer

Return on Investment

Allocadia

  • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Joshua Jamieson | TrustRadius Reviewer

Nielsen Attribution (formerly Visual IQ)

  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer

Screenshots

Nielsen Attribution (formerly Visual IQ)

Pricing Details

Allocadia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Allocadia Editions & Modules

Edition
Allocadia$99.001
  1. Per Month
Additional Pricing Details

Nielsen Attribution (formerly Visual IQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Attribution (formerly Visual IQ) Editions & Modules

Additional Pricing Details

Add comparison