23 Ratings
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Score 8.9 out of 100
2 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Amazon Advertising Sponsored Products

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
Anonymous | TrustRadius Reviewer

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

Pros

Amazon Advertising Sponsored Products

  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.
Kelvin Burrows | TrustRadius Reviewer

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

Cons

Amazon Advertising Sponsored Products

  • Geo-tagging and setting budgets at the geographical level based on the visitor's location could be a good add-on
  • Amazon should provide a feature having AI / ML capabilities that can suggest the best budgeting and best click rate for the type of product and past engagement w.r.t. to the budget set in the past. - If enabled this would be a wonderful and one of its kind solution!
  • Improved and more detailed metrics and performance to make calculated decisions. The present insights and metrics provided by amazon advertising are intuitive no doubt but the metrics could be made more comprehensive by adding the locations of visitors who actually clicked vs not clicked - this would enable sellers to see where their ads are working more effectively than the rest!
Himanshu Shah | TrustRadius Reviewer

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

Usability

Amazon Advertising Sponsored Products

No score
No answers yet
No answers on this topic

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

Support Rating

Amazon Advertising Sponsored Products

Amazon Advertising Sponsored Products 9.0
Based on 1 answer
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
Arcoma L. Lambert | TrustRadius Reviewer

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Amazon Advertising Sponsored Products

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
Anonymous | TrustRadius Reviewer

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

Return on Investment

Amazon Advertising Sponsored Products

  • It has been easy to improve global reach by creating sponsored products campaign.
  • Paying only when clients click the link helps us to eradicate losses.
  • Improving company SEO across search engines.
Kelvin Burrows | TrustRadius Reviewer

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Amazon Advertising Sponsored Products

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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