50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100

Attribute Ratings

  • Amazon Advertising Sponsored Products is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

9.6

Amazon Advertising Sponsored Products

96%
4 Ratings
6.4

Criteo Retail Media

64%
1 Rating

Usability

Amazon Advertising Sponsored Products

N/A
0 Ratings
9.1

Criteo Retail Media

91%
1 Rating

Support Rating

9.0

Amazon Advertising Sponsored Products

90%
1 Rating
6.4

Criteo Retail Media

64%
1 Rating

Likelihood to Recommend

Amazon AWS

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
Read full review

Criteo

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Read full review

Pros

Amazon AWS

  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.
Read full review

Criteo

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Read full review

Cons

Amazon AWS

  • Geo-tagging and setting budgets at the geographical level based on the visitor's location could be a good add-on
  • Amazon should provide a feature having AI / ML capabilities that can suggest the best budgeting and best click rate for the type of product and past engagement w.r.t. to the budget set in the past. - If enabled this would be a wonderful and one of its kind solution!
  • Improved and more detailed metrics and performance to make calculated decisions. The present insights and metrics provided by amazon advertising are intuitive no doubt but the metrics could be made more comprehensive by adding the locations of visitors who actually clicked vs not clicked - this would enable sellers to see where their ads are working more effectively than the rest!
Read full review

Criteo

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Read full review

Pricing Details

Amazon Advertising Sponsored Products

Starting Price

Editions & Modules

Amazon Advertising Sponsored Products editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Criteo Retail Media

    Starting Price

    Editions & Modules

    Criteo Retail Media editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Amazon AWS

      No answers on this topic

      Criteo

      Intuitive and easy to use.
      Read full review

      Support Rating

      Amazon AWS

      The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
      Read full review

      Criteo

      Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
      Read full review

      Alternatives Considered

      Amazon AWS

      Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
      Read full review

      Criteo

      Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
      Read full review

      Return on Investment

      Amazon AWS

      • It has been easy to improve global reach by creating sponsored products campaign.
      • Paying only when clients click the link helps us to eradicate losses.
      • Improving company SEO across search engines.
      Read full review

      Criteo

      • Increased net revenue
      • Increased profit
      • CTR is unchanged (but this can be improved with better opportunities for targeting)
      Read full review

      Screenshots

      Add comparison