Amazon Personalize vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Personalize
Score 9.2 out of 10
N/A
Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.N/A
Emarsys
Score 8.2 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
Amazon PersonalizeEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon PersonalizeEmarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
Amazon PersonalizeEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
8.0
6 Ratings
4% above category average
WYSIWYG email editor00 Ratings8.24 Ratings
Dynamic content00 Ratings6.85 Ratings
Ability to test dynamic content00 Ratings6.96 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings8.76 Ratings
Mobile optimization00 Ratings8.36 Ratings
Email deliverability reporting00 Ratings8.89 Ratings
List management00 Ratings8.76 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
7.7
4 Ratings
0% below category average
Lead nurturing00 Ratings7.54 Ratings
Lead scoring and grading00 Ratings8.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
8.6
6 Ratings
14% above category average
Dashboards00 Ratings9.06 Ratings
Standard reports00 Ratings8.76 Ratings
Custom reports00 Ratings8.26 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
8.6
5 Ratings
13% above category average
API00 Ratings8.05 Ratings
Role-based workflow & approvals00 Ratings9.43 Ratings
Customizability00 Ratings7.95 Ratings
Integration with Salesforce.com00 Ratings8.53 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
Amazon PersonalizeEmarsys
Small Businesses
Emarsys
Emarsys
Score 8.2 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
Monetate
Monetate
Score 7.7 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Monetate
Monetate
Score 7.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon PersonalizeEmarsys
Likelihood to Recommend
9.4
(5 ratings)
8.7
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Amazon PersonalizeEmarsys
Likelihood to Recommend
Amazon AWS
Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Amazon AWS
  • Ingest virtually unlimited quantities of transactional data.
  • Provide world-class training capabilities.
  • Provide a free-tier to start your project.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Amazon AWS
  • Repetitive Recommendations.
  • Needs to improve the search speed.
  • Costly to purchase.
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SAP
  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
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Likelihood to Renew
Amazon AWS
No answers on this topic
SAP
We have no intention of changing Emarsys
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Alternatives Considered
Amazon AWS
Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
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SAP
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Read full review
Return on Investment
Amazon AWS
  • We managed to analyze huge amounts of data from transactional records.
  • We produced 5 different user/profile segments for our marketing team.
  • We learned how to power marketing predictions using machine learning.
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SAP
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
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ScreenShots