Amazon Personalize vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Personalize
Score 9.4 out of 10
N/A
Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.N/A
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
Amazon PersonalizeEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon PersonalizeEmarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
Amazon PersonalizeEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
6.6
8 Ratings
16% below category average
WYSIWYG email editor00 Ratings7.06 Ratings
Dynamic content00 Ratings8.06 Ratings
Ability to test dynamic content00 Ratings4.17 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings7.17 Ratings
Mobile optimization00 Ratings6.17 Ratings
Email deliverability reporting00 Ratings6.58 Ratings
List management00 Ratings4.68 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
6.5
5 Ratings
17% below category average
Lead nurturing automation00 Ratings6.05 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
6.9
8 Ratings
8% below category average
Dashboards00 Ratings7.58 Ratings
Standard reports00 Ratings7.08 Ratings
Custom reports00 Ratings6.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Amazon Personalize
-
Ratings
Emarsys
6.8
7 Ratings
11% below category average
API00 Ratings6.57 Ratings
Role-based workflow & approvals00 Ratings6.04 Ratings
Customizability00 Ratings5.57 Ratings
Integration with Salesforce.com00 Ratings7.14 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
Amazon PersonalizeEmarsys
Small Businesses
Emarsys
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Score 7.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Monetate
Monetate
Score 7.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Monetate
Monetate
Score 7.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Amazon PersonalizeEmarsys
Likelihood to Recommend
9.6
(5 ratings)
7.3
(11 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Amazon PersonalizeEmarsys
Likelihood to Recommend
Amazon AWS
Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Amazon AWS
  • Ingest virtually unlimited quantities of transactional data.
  • Provide world-class training capabilities.
  • Provide a free-tier to start your project.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Amazon AWS
  • Repetitive Recommendations.
  • Needs to improve the search speed.
  • Costly to purchase.
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SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
Amazon AWS
No answers on this topic
SAP
We have no intention of changing Emarsys
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Alternatives Considered
Amazon AWS
Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
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SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
Amazon AWS
  • We managed to analyze huge amounts of data from transactional records.
  • We produced 5 different user/profile segments for our marketing team.
  • We learned how to power marketing predictions using machine learning.
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SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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