Ambassador Referral Marketing Platform vs. BuzzSumo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ambassador Referral Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Ambassador is a referral marketing platform for teams to increase new customer acquisition, referrals and revenue by leveraging word-of-mouth. Ambassador automated enrolling, tracking, rewarding and managing customers, affiliates, influencers, partners and fans. Ambassador was acquired by Intrado (West Corporation) October 2018 and became an Intrado company, but then Ambassador was acquired by i2H in 2021, and is now currently available standalone, and supported by i2H.
$99
per month
BuzzSumo
Score 8.0 out of 10
N/A
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$159
per month
Pricing
Ambassador Referral Marketing PlatformBuzzSumo
Editions & Modules
Starter
Starting at $300/mo.
Annual commitment required.
Professional
Starting at $800/mo.
Annual commitment required.
Enterprise
Starting at $1500/mo
Annual commitment required.
Content Creation
$199
per month
PR & Comms
$299
per month
Suite
$499
per month
Enterprise
$999
per month
Offerings
Pricing Offerings
Ambassador Referral Marketing PlatformBuzzSumo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details"Enterprise" is a custom price that is determined according to a number of variables, including specific add-ons or custom work required.
More Pricing Information
Community Pulse
Ambassador Referral Marketing PlatformBuzzSumo
Top Pros
Top Cons
Best Alternatives
Ambassador Referral Marketing PlatformBuzzSumo
Small Businesses
OutboundEngine
OutboundEngine
Score 8.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Influitive
Influitive
Score 9.0 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ambassador Referral Marketing PlatformBuzzSumo
Likelihood to Recommend
9.0
(1 ratings)
9.4
(34 ratings)
Usability
8.0
(1 ratings)
9.0
(6 ratings)
Support Rating
8.0
(1 ratings)
8.4
(7 ratings)
User Testimonials
Ambassador Referral Marketing PlatformBuzzSumo
Likelihood to Recommend
Ambassador
Should be used by organizations to promote business and bring in new customers, particularly the ones with a bigger customer base. It may or may not be used by small businesses as the data is not too much to store, however, I recommend using it anyway as it will save time and, in turn, let you do more for your business.
Read full review
Cision
Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
Read full review
Pros
Ambassador
  • Refer new customers.
  • Automatically include the referral bonus.
  • Disperse the bonus within the required time without external help.
Read full review
Cision
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
Read full review
Cons
Ambassador
  • Should have more detailed information.
  • Dashboard should be more specific.
  • Should have a mobile app.
Read full review
Cision
  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
Read full review
Usability
Ambassador
It is very user friendly, all options and features are easily accessible. Support material is readily available to help out with general queries or frequently asked questions. The software's customer-facing end does not require any special training or skills to use it to its full capacity. In short, it is easy and good looking.
Read full review
Cision
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
Read full review
Support Rating
Ambassador
I have not yet faced any issue while using the features of this service. But whenever I needed help with anything, I've gotten a satisfying response in terms of resolution and response time. I am sure I will get the same response when there is an issue that needs immediate attention.
Read full review
Cision
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
Read full review
Alternatives Considered
Ambassador
I have not used too much software for the said purpose, but in comparison to the ones I have used, this one seems to be the most user-friendly and intuitive to use. That's the whole idea when you are paying for software: to cut down on admin work and save time.
Read full review
Cision
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
Read full review
Return on Investment
Ambassador
  • The ROI is good enough.
  • Less hassle to carry out tasks which in turn saves expenses.
  • Streamlines referral processes and record keeping.
Read full review
Cision
  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
Read full review
ScreenShots

Ambassador Referral Marketing Platform Screenshots

Screenshot of A glimpse of the Ambassador dashboard.Screenshot of Stop suspicious referrers/affiliates in their tracks.Screenshot of Typsy's refer-a-friend widget, powered by Ambassador.Screenshot of Sunrun's custom referral portal allows their brand ambassadors to easily see stats such as commissions they've earned.Screenshot of Olark's Referral Program sign up page, powered by Ambassador.Screenshot of An example of a custom email Honeybook sends out when a referral is made.