New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Final Cut Pro
Score 8.9 out of 10
N/A
Apple offers Final Cut Pro, a video editing platform featuring optimized for a high performance machines and supporting a wide range of quality effects.
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
It's an excellent tool, but maybe too complicated for novice video makers...so not 10. Apart from this, the one thing that could be improved ( and maybe I am a novice and cannot find how to do this!!) is creating videos with much smaller file sizes. Most of the videos in 720 are over 1 GB, and I have to use third-party software to reduce the size ( e.g., Handbrake). This is the one thing I would improve. The rest of the software is very well designed. I would love to know more easily how to use some of the tools, but my usage is very limited anyway. I do not have to buy an annual license, which is fantastic. It is expensive to start using, but there are no annual fees afterward. Perfect for my business.
Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
Final Cut Pro is a great software package for editing, and obviously, good things require training to understand and comprehend what your are editing. I do not give a 10/10 because it would be easier to have a comprehensive manual inside the software, rather that researching or getting yourself trained.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Most of the support I need, I find online. While Apple has a Q/A section on their site, it's not always beneficial in answering the questions that I have. With that said, they regularly update the software, and when updates lead to crashes, they usually have another update not far behind.
Implementing Final Cut Pro into the organization was a smooth transition from what we didn't had. We felt we went from zero to hero with this software, due to all the great features that we learned. We took some time in training staff on how to use the software but at the end, this was very useful and important.
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
Premiere and Final Cut are very similar is usage. Final Cut has less crashing and lag, but does not work well with Adobe products. You'd basically have to use all different softwares to use it best. Davinci is a different beast with a color grading portion that is unmatched by any other product. Although DaVinci is non-linear editing, so you essentially have to unlearn everything you know from Final Cut and Premiere.
