New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Final Cut Pro
Score 8.9 out of 10
N/A
Apple offers Final Cut Pro, a video editing platform featuring optimized for a high performance machines and supporting a wide range of quality effects.
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
The best scenarios for using Final Cut Pro are any and every scenario where you want to have the greatest control over your editorial needs without the complexity or useless slop that other platforms throw in to seemingly look stronger. Final Cut Pro keeps the editorial experience clean, uncluttered and exactly what it should be - intuitive. That's one word we often come back to because it's one of those things where you really shouldn't have to 'think' about where you can find the right tool to use for your edits... it should be 'right there' where you would think it should be - and in Final Cut Pro, that's almost always where we find it.
Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
Fast shortcuts and editing tools make this an efficient piece of software for any skilled video editor. From newbies to experienced editors, FCPX can be used by almost anyone. It is easy to learn but takes time to master. Add Motion for even more effects and punchouts on your videos.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Most of the support I need, I find online. While Apple has a Q/A section on their site, it's not always beneficial in answering the questions that I have. With that said, they regularly update the software, and when updates lead to crashes, they usually have another update not far behind.
Implementing Final Cut Pro into the organization was a smooth transition from what we didn't had. We felt we went from zero to hero with this software, due to all the great features that we learned. We took some time in training staff on how to use the software but at the end, this was very useful and important.
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
Premiere and Final Cut are very similar is usage. Final Cut has less crashing and lag, but does not work well with Adobe products. You'd basically have to use all different softwares to use it best. Davinci is a different beast with a color grading portion that is unmatched by any other product. Although DaVinci is non-linear editing, so you essentially have to unlearn everything you know from Final Cut and Premiere.
