AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
Literally, my website traffic more than doubled in a few weeks after implementing MarketGoo. I continue to improve my rankings as well. I have used Google Analytics, Google Search Console. I have explored www.Moz.com, www.RabbitSEO.com, and countless blogs, Youtube videos, and podcasts on SEO. Hands down MarketGoo beats them all with their clarity, results, and ease of use. I also have consistently received immediate replies to my questions with individualized answers to my specific issues. Truly, this is the perfect solution for small businesses that want to pour as much energy into creative content building and as little as possible on getting great SEO results. I love MarketGoo!
Occasionally the steps suggested are too generic for me to decipher so I have to inquire further to see if the suggestion is truly recommended for me.
There could be more guidance for social media SEO also, as I currently have to use other resources specifically for these types of SEO that I am working on.
Another area that I would love is if they had a monthly live/chat session (Facebook live, Periscope, etc...) just to keep momentum, provide group support, and help us in smaller businesses know what others are doing so we can best stay current.
A monthly newsletter sharing internet updates would be helpful since things change so rapidly.
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
I also used rabbitseo.com, store metrics, the Weebly analytics and many more that I sampled. I just found them lacking in really giving me a clear, simple prioritized plan. I do not have specific training in computer coding or marketing so I need something like MarketGoo to break it down for me and out things in layman's terms and not overwhelm me with analytics that do not pertain to me
MarketGoo has more than doubled my website traffic and I continue to improve in rankings.
My creative passion is content creation so I do not spend as much time in SEO as may be suggested. That being said, this is exactly why I use MarketGoo, because their approach is direct, effective and easy. It frees me up to do the fun creative stuff.