What users are saying about
9 Ratings
5 Ratings
9 Ratings
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Score 5.9 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea LM
7.4
WebEngage
9.3
WYSIWYG email editor
Aurea LM
7.0
WebEngage
Dynamic content
Aurea LM
6.2
WebEngage
10.0
Ability to test dynamic content
Aurea LM
6.2
WebEngage
9.0
Landing pages
Aurea LM
7.9
WebEngage
A/B testing
Aurea LM
10.0
WebEngage
Email deliverability reporting
Aurea LM
6.2
WebEngage
8.0
List management
Aurea LM
8.1
WebEngage
10.0
Triggered drip sequences
Aurea LM
8.0
WebEngage
10.0
Mobile optimization
Aurea LM
WebEngage
9.0

Reporting & Analytics

Aurea LM
7.1
WebEngage
8.7
Dashboards
Aurea LM
7.1
WebEngage
9.0
Standard reports
Aurea LM
7.1
WebEngage
9.0
Custom reports
Aurea LM
7.1
WebEngage
8.0

Lead Management

Aurea LM
WebEngage
9.5
Lead nurturing
Aurea LM
WebEngage
10.0
Automated sales alerts and tasks
Aurea LM
WebEngage
9.0

Campaign Management

Aurea LM
WebEngage
9.0
Event/webinar marketing
Aurea LM
WebEngage
9.0

Platform & Infrastructure

Aurea LM
WebEngage
9.5
API
Aurea LM
WebEngage
9.0
Role-based workflow & approvals
Aurea LM
WebEngage
10.0
Customizability
Aurea LM
WebEngage
10.0
Integration with Salesforce.com
Aurea LM
WebEngage
9.0

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Support Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aurea LM
6.0
WebEngage
9.0

Likelihood to Renew

Aurea LM
2.0
WebEngage

Support Rating

Aurea LM
5.0
WebEngage

Implementation Rating

Aurea LM
5.0
WebEngage

Add comparison