9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.9 out of 100
Based on 9 reviews and ratings
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 14 reviews and ratings
Feature Set Ratings
- WebEngage ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Aurea LM
74%

7.5
WebEngage
75%
WebEngage ranks higher in 5/9 features
WebEngage ranks higher in 5/9 features
WYSIWYG email editor

7.0
70%
2 Ratings
N/A
0 Ratings
Dynamic content

6.2
62%
2 Ratings
7.4
74%
6 Ratings
Ability to test dynamic content

6.2
62%
2 Ratings
7.7
77%
6 Ratings
Landing pages

7.9
79%
2 Ratings
N/A
0 Ratings
A/B testing

10.0
100%
1 Rating
N/A
0 Ratings
Email deliverability reporting

6.2
62%
4 Ratings
7.1
71%
6 Ratings
List management

8.1
81%
2 Ratings
7.9
79%
6 Ratings
Triggered drip sequences

8.0
80%
1 Rating
8.3
83%
6 Ratings
Mobile optimization

N/A
0 Ratings
6.5
65%
5 Ratings
Reporting & Analytics

7.1
Aurea LM
71%

7.2
WebEngage
72%
WebEngage ranks higher in 2/3 features
WebEngage ranks higher in 2/3 features
Dashboards

7.1
71%
2 Ratings
7.5
75%
6 Ratings
Standard reports

7.1
71%
2 Ratings
7.5
75%
6 Ratings
Custom reports

7.1
71%
2 Ratings
6.7
67%
6 Ratings
Lead Management

Aurea LM
Feature Set Not Supported
N/A

6.3
WebEngage
63%
WebEngage ranks higher in 2/2 features
WebEngage ranks higher in 2/2 features
Lead nurturing

N/A
0 Ratings
6.8
68%
5 Ratings
Automated sales alerts and tasks

N/A
0 Ratings
5.8
58%
5 Ratings
Campaign Management

Aurea LM
Feature Set Not Supported
N/A

7.0
WebEngage
70%
WebEngage ranks higher in 2/2 features
WebEngage ranks higher in 2/2 features
Calendaring

N/A
0 Ratings
8.0
80%
5 Ratings
Event/webinar marketing

N/A
0 Ratings
6.0
60%
4 Ratings
Platform & Infrastructure

Aurea LM
Feature Set Not Supported
N/A

7.2
WebEngage
72%
WebEngage ranks higher in 4/4 features
WebEngage ranks higher in 4/4 features
API

N/A
0 Ratings
8.3
83%
6 Ratings
Role-based workflow & approvals

N/A
0 Ratings
7.2
72%
5 Ratings
Customizability

N/A
0 Ratings
7.0
70%
5 Ratings
Integration with Salesforce.com

N/A
0 Ratings
6.2
62%
5 Ratings
Attribute Ratings
- WebEngage is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Aurea LM
60%
4 Ratings

8.1
WebEngage
81%
6 Ratings
Likelihood to Renew

2.0
Aurea LM
20%
1 Rating

WebEngage
N/A
0 Ratings
Support Rating

5.0
Aurea LM
50%
2 Ratings

WebEngage
N/A
0 Ratings
Implementation Rating

5.0
Aurea LM
50%
2 Ratings

WebEngage
N/A
0 Ratings
Likelihood to Recommend
Aurea LM
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesWebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Product Manager
MoglixBusiness Supplies & Equipment, 501-1000 employees
Pros
Aurea LM
- Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
- Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
- Discussion Lists. There are numerous list setting to customize each list.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesWebEngage
- Ease in creating user journeys.
- Easy implementation of APIs.
- Good reporting dashboard and scheduling features.
- Segmentation of the users is easy.
Deputy Manager - Digital Marketing
ADDA52Computer Games, 201-500 employees
Cons
Aurea LM
- Tech support is limited for standard users, especially during non business hours even for critical errors
- Installation/upgrade is often complicated
- Version releases are too frequent
Sr. Associate - Projects
CognizantBanking, 10,001+ employees
WebEngage
- Relays
- Onsite should have more options of templates.
- Backend support for better reachability of the channels.
- Cohort studies should be more customizable.
Deputy Manager - Digital Marketing
ADDA52Computer Games, 201-500 employees
Pricing Details
Aurea LM
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—WebEngage
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Aurea LM
Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesWebEngage
No score
No answers yet
No answers on this topic
Support Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesWebEngage
No score
No answers yet
No answers on this topic
Implementation Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesWebEngage
No score
No answers yet
No answers on this topic
Alternatives Considered
Aurea LM
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesWebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Product Manager
MoglixBusiness Supplies & Equipment, 501-1000 employees
Return on Investment
Aurea LM
- Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
- LM can do almost anything you need. it's complete.
- ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesWebEngage
- Helped in lowering cost of marketing.
- Driving higher volume of Direct Sales.
- Increasing conversion rate on the website.
- Increasing lead to sale ratio.

Verified User
Manager in Marketing
Real Estate Company, 1001-5000 employees