Aurea LM vs WebEngage

• Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
• Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
• Discussion Lists. There are numerous list setting to customize each list.

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• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

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• Tech support is limited for standard users, especially during non business hours even for critical errors
• Installation/upgrade is often complicated
• Version releases are too frequent

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• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

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• Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
• LM can do almost anything you need. it's complete.
• ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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• Helped improves quality of acquisition by defining the journey of new users.
• Business operations made easy because of automation which helped in scaling.
• Improved retention of the users resulted into higher ROI.

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