What users are saying about

Aurea LM vs WebEngage

Aurea LM
9 Ratings
WebEngage
14 Ratings

Aurea LM

9 Ratings
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Score 5.9 out of 100

Based on 9 reviews and ratings

WebEngage

14 Ratings
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Score 8.3 out of 100

Based on 14 reviews and ratings

Feature Set Ratings

  • WebEngage ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Aurea LM

74%
7.5

WebEngage

75%
WebEngage ranks higher in 5/9 features
WebEngage ranks higher in 5/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
N/A
0 Ratings

Dynamic content

6.2
62%
2 Ratings
7.4
74%
6 Ratings

Ability to test dynamic content

6.2
62%
2 Ratings
7.7
77%
6 Ratings

Landing pages

7.9
79%
2 Ratings
N/A
0 Ratings

A/B testing

10.0
100%
1 Rating
N/A
0 Ratings

Email deliverability reporting

6.2
62%
4 Ratings
7.1
71%
6 Ratings

List management

8.1
81%
2 Ratings
7.9
79%
6 Ratings

Triggered drip sequences

8.0
80%
1 Rating
8.3
83%
6 Ratings

Mobile optimization

N/A
0 Ratings
6.5
65%
5 Ratings

Reporting & Analytics

7.1

Aurea LM

71%
7.2

WebEngage

72%
WebEngage ranks higher in 2/3 features
WebEngage ranks higher in 2/3 features

Dashboards

7.1
71%
2 Ratings
7.5
75%
6 Ratings

Standard reports

7.1
71%
2 Ratings
7.5
75%
6 Ratings

Custom reports

7.1
71%
2 Ratings
6.7
67%
6 Ratings

Lead Management

Aurea LM

Feature Set Not Supported
N/A
6.3

WebEngage

63%
WebEngage ranks higher in 2/2 features
WebEngage ranks higher in 2/2 features

Lead nurturing

N/A
0 Ratings
6.8
68%
5 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
5.8
58%
5 Ratings

Campaign Management

Aurea LM

Feature Set Not Supported
N/A
7.0

WebEngage

70%
WebEngage ranks higher in 2/2 features
WebEngage ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.0
80%
5 Ratings

Event/webinar marketing

N/A
0 Ratings
6.0
60%
4 Ratings

Platform & Infrastructure

Aurea LM

Feature Set Not Supported
N/A
7.2

WebEngage

72%
WebEngage ranks higher in 4/4 features
WebEngage ranks higher in 4/4 features

API

N/A
0 Ratings
8.3
83%
6 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.2
72%
5 Ratings

Customizability

N/A
0 Ratings
7.0
70%
5 Ratings

Integration with Salesforce.com

N/A
0 Ratings
6.2
62%
5 Ratings

Attribute Ratings

  • WebEngage is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Aurea LM

60%
4 Ratings
8.1

WebEngage

81%
6 Ratings

Likelihood to Renew

2.0

Aurea LM

20%
1 Rating

WebEngage

N/A
0 Ratings

Support Rating

5.0

Aurea LM

50%
2 Ratings

WebEngage

N/A
0 Ratings

Implementation Rating

5.0

Aurea LM

50%
2 Ratings

WebEngage

N/A
0 Ratings

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

WebEngage

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

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Atul Chaudhary | TrustRadius Reviewer
Atul Chaudhary
View all 6 answers on this topic

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.

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Rohit Asesh | TrustRadius Reviewer
Rohit Asesh
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Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent

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Kaustav Chakraborty | TrustRadius Reviewer
Kaustav Chakraborty
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WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.

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Rohit Asesh | TrustRadius Reviewer
Rohit Asesh
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Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

—

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

WebEngage

No score
No answers yet
No answers on this topic

Support Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

WebEngage

No score
No answers yet
No answers on this topic

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

WebEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

WebEngage

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

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Atul Chaudhary | TrustRadius Reviewer
Atul Chaudhary
View all 6 answers on this topic

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

WebEngage

  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.

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Anonymous | TrustRadius Reviewer
Verified User
View all 6 answers on this topic

Screenshots

Aurea LM

—

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