Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to …
Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients. Compared to …
Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor …
Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
We've previously tested Pocketmath and evaluated Beeswax.
Pocketmath and Basis are roughly the same in terms of cost and inventory. However, Pocketmath's interface, while very attractive, is very difficult to use to deploy large scale campaigns quickly. It is definitely …
The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level …
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
SiteScout has much more control over our ads than other comparable platforms offer. We spend a bit of time configuring everything, but we're able to perform many A/B tests and really optimize our campaigns to a very detailed level.