BrightTALK vs. Cvent Event Management vs. ON24

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

The system is great for registering for your event, including session add-ons, taxes, and more. It can manage different access and visibility to different sessions or prices based on the reg type. For smaller events, it is just too pricey and does not make sense to use.

Incentivized

I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you

Incentivized

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• Highly configurable, with a wide range of options for virtual, in-person, and hybrid events
• An optimal blend of functionality with ease of use, including a strong and well-communicated road map
• Pragmatic yet visionary incorporation of AI for enhancing event building, production, and attendee experience
• Robust and reliable, particularly given the complexity of the underlying architecture

Incentivized

• Registration pages are easy to build and look clean
• Console (audience view) offers many tools to use for presentations and to engage the audience
• Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
• Support team and responsive and helpful

Incentivized

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

• Emails - you can't pre-schedule emails, and it's very complicated to target a specific group.
• Testing - You have to clear your cache in between testing, or go incognito mode. Makes for a very lengthy testing process. Wish you could just see live updates as you went!
• Gameifcation in the App - I have not had the best luck with this section of the app. It doesn't ALWAYS work. They have some improvements to be made on that front.

Incentivized

• There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
• Number one above is a major pain point.
• ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.

Incentivized

We are very pleased with the features that Cvent gives us. The ease of use and the immediate support when something does stump us. Cvent provides us with everything that we need to run a successful event. The only reason I did not Rate Cvent as a 10 is the cost

Incentivized

ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.

Incentivized

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

The Cvent Event Management is very user friendly and intuitive. It's easy to use. Initially it's a bit of a learning curve because it is such a robust system with so many features. Whoever is using it really needs to take time and dig into it to learn the platform because if you go through it only on a surface level you can miss a lot of key features that can be beneficial to use.

Incentivized

97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events

Incentivized

Cvent does go down pretty frequently. And while it often doesn't impact day to day use usually, if it does go down at the wrong time, you may not be able to access very important event information when you need it. Usually outages do not last very long, but it could still be a very bad situation if this happens at the wrong moment

Incentivized

ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.

Incentivized

When pulling reports and it can sometimes lag a bit and that can be frustrating when you are trying to get things done on a timeline

Incentivized

Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.

Incentivized

We have not had to contact support.

Incentivized

The company offers 24/7 customer support, including phone, email, and chat support, to ensure that we can get help when we need it. Additionally, the platform has a comprehensive help center and knowledge base, including user guides, tutorials, and FAQs, which help us troubleshoot issues on our own. Cvent also provides training and support resources, including onboarding assistance, live training sessions, and webinars, which help us get the most out of the platform. Overall, Cvent appears to be committed to providing excellent customer support and resources to its users, which can help ensure a positive user experience and successful events.

Incentivized

ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.

Incentivized

Our on-site trainer was very knowledgeable in the product and gave us very important pointers on best practices and how to perform tasks in the simplest manner

Incentivized

Most points of relevance were covered as far as I can remember.

Incentivized

It was all self-driven and I had to do a lot of searching around in the community to get answers.

Incentivized

On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information

Incentivized

It would have been nice during implementation if we had received more pointers on how to organize our parked report folders, libraries, etc. to avoid the mess we find ourselves in today. If we had known ahead of time the limitations we could have planned better.

Incentivized

We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

Cvent was the only events software that could meet our needs at a price that was palatable. We have been with Cvent for over a decade and I shop around every time we come up for contract renewal just to see what's out there. Cvent hands-down is able to handle so much more complex needs than anything else out there. The value for what you get is exceptional.

Incentivized

From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.

Incentivized

We use Cvent for many different clients and events. It's very easy to customize the experience for the event that you need

Incentivized

The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized

• Positive ROI: See which registrants [participated]
• Positive ROI: See survey results from the feedback survey pushed at or after an event
• Positive: Helps us lessen time spent setting up an event, emailing, or capturing data for event staff-- which in turn means MORE events!

Incentivized

• We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
• The addition of emojis and chat to our event consoles has greatly increased our engagement.
• We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
• We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
• As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
• The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.

Incentivized