BrightTALK vs. ON24

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

ON24 works great for a 4 part webinar series we host every fall that is a annual legal update that allows us to reach a slew of clients that we would otherwise not. (if we conducted the same in person). We typically see 300+ attendees per webinar in this series. One component we focus on for some events is networking, the virtual break out rooms are a good add on when hosting but it does not replace the face to face component of networking. The ON24 ones are also more formal that a zoom breakout for instance, as ON24 is completely different experience than a Zoom webinar anyway

Incentivized

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• Engagement tools to help audience members focus on the important pieces of the material.
• Back end analytics allowed for us to understand customer sentiment.
• Produce live panel discussions in addition to showing slideware and polls.
• Use surveys to gather feedback and understand audience interest and intent with flexible question configurations.

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

• We always have issues with the leaderboard in virtual conference manager not showing results in real-time (complaint from attendees)
• Doesn't always work with CRMs to transfer reg into virtual conference manager - has been an ongoing issue the IT team at ON24 can't figure out with our account

Incentivized

ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.

Incentivized

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events

Incentivized

ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.

Incentivized

Loading depends on how large the files in the webinar for us - sometimes it takes up to an hour to upload and that impacts the loading when the webcast is playing. Overall I'm happy with the performance, however if integrated with other systems it does tend to slow down the process

Incentivized

We have not had to contact support.

Incentivized

ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.

Incentivized

Most points of relevance were covered as far as I can remember.

Incentivized

On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information

Incentivized

We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

We previously hosted our webinars on Zoom, which was a much less interactive format and not really scaled for such large-scale events that we have been hosting. The On24 consoles are really great and we are able to have links to share with our audience. The on-demand format is also a lot better on On24 than it was on Zoom.

Incentivized

We haven't scaled a lot through ON24 a great deal beyond the initial scale-up of going from 4 events a year to 1+ a month but we can see that you can scale. The one drawback we have found with scalability is that events over a certain amount of time cost a lot more.

Incentivized

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized

• ON24 has allowed us to deliver meaningful pitches, promotions, and seminars to clients/audience members all year round, remotely.
• The reporting available to us through the ON24 platform allows us to assess and review what is working and what needs adjusting with our events. This is valuable to us.
• Using the tools available, we've doubled our audience engagement in the last 12 months, and this has allowed us to generate leads at a later stage of the "funnel."

Incentivized