BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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ON24
Score 8.4 out of 10
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ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.
We evaluated vendors such as Webex, GoToWebinar, BrightTALK and Zoom before ultimately choosing ON24. While ON24 wasn't the most affordable option, we felt that ON24 had all the capabilities we needed from a business and attendee experience standpoint. Other companies did not …
ON24 is much easier to use as a producer and a presenter. I provide very little training for new presenters because it is pretty intuitive. Launching polls, videos, sharing screens is so seamless. Other platforms are little more clunky. I used GoToWebinar for many years and it …
The capabilities of ON24 are much more superior to the features compared with GoToWebinar and BrightTALK, the interface and the ways we could engage our audience is very good in On24. Mainly GoToWebinar is suitable for small and mid market companies but ON24 definitely is an …
BrightTALK does not have the same capabilities that will drive engagement like how ON24 does. They are great for on-demand webinars but not for live or simulive webinars. They lack functionality in that making ON24 a clear winner.
The ON24 webinars is simple to use and is constantly updated to keep up with new technologies. Their assistance is typically valuable. I really like the webinars they provide. It always tells us what technology we might be employing or adding to our day-to-day operations, and …
ON24 is the leader in the market. Their reporting and services seem to be the best. The ability to changes the look and feel to my liking and not be stuck with how things are arranged was a big winner. The user does not have to download anything and it just runs in their …
We had three other options, but ON24 stands out in terms of look and feel and customizing features. Also, the report dashboard and account dashboard are good features. They also have a good customer care team which reacts immediately to issues. It is also one of our approved …
Allows a lot of features to be customised and tailored to fit our branding and the message we want to give to our customers. In terms of engagement tools and analytics there is far more information compared to other platforms.
ON24 provides the most flexibility, options for customization, ease of use, and best reporting platform for external, consumer-facing lead generation events. It's too bloated and expensive for basic video streaming or internal training, where some of the other options would …
We selected ON24 based on a referral from a previous user. In hindsight we should have evaluated more tools and made a decision that was a better fit for our organization.
These all felt like "light" versions of ON24 and we wanted the full, real deal. The functionality and constant updates provided by ON24 show that they are constantly learning and adding new features, which we really wanted in a webinar company. We feel really good that ON24 is …
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
Number one above is a major pain point.
ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
