BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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Powtoon
Score 7.3 out of 10
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Powtoon is an online video creation platform for making engaging short videos and presentations, from the company of the same name in London.
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
Powtoon is a very capable suite of tools that help a developer create training videos that look way better than they should. I've used it to create fun, attention-getting commercials for new topics, I've used it to enhance what would otherwise be boring step-by-step tutorials, and I've used it to create all manner of "Explainer videos" for all kinds of topics - this is where it EXCELS! In my opinion, its biggest limitations are limits on imported video (max of 90 seconds), which mean that you have to do a lot of extra work to break up and import anything of substantive length. And because it presents your personal library of imported images and audio ONLY sequentially, it's VERY LIMITED in the re-usability of those assets - it's way faster to just import a new instance of an image and audio than to try to find it in your library.
Comparing it to Vyond, it is more time consuming to make videos. The timeline could be easier to understand.
They recently started upcharging to use some scenes. This has made updating some of my videos challenging as the scenes that were included as part of my plan are now an upgrade to use.
They don't have a voice over option. I have actually taken some of the videos out of the platform over to Vyond to add voiceover.
Some items they have introduced, like turning a powerpoint into a video really don't work.
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
I have never needed the support feature. As I mentioned, everything was intuitive to me however I have taught myself Adobe, Final Cut and iMovie so most of these programs became intuitive.
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Powtoon has the advantage over traditional video editing software in terms of the library of characters and elements that can be easily dragged and dropped onto the canvas. Powtoon is easier to use and has a more intuitive user interface than Vyond.
We don't have to spend money on traveling to a location to do an actual live shoot.
I'm spending less time on hand animating videos.
We used these to create teaser videos for our professional development offerings. I believe because of the captivating graphics, we had a lot more people driven to our site.
