Campaign Monitor by Marigold vs. Mailtrap

Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.

Incentivized

As I said, Mailtrap is particularly well-suited for software development teams working on email functionality within their applications. All the automation and intuitive environment helped us create a workflow that's almost set and forget.

Incentivized

• Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
• The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
• I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
• The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.

Incentivized

• Flexible for engineering teams. Mailtrap works well in environments where multiple developers are responsible for email functionality.
• We're on the Enterprise plan which allows for customizations for our needs. For example, we had a request not to record email bodies for privacy reasons, and Mailtrap enabled that pretty fast.
• The user experience is awesome. The platform is easy to use and the support team responds fast and helps us out with any questions.

Incentivized

• Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
• The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.

Incentivized

• Inbox placement analysis - currently, Mailtrap does not offer inbox placement analysis. But their analytics dashboard compensates well for that.

Incentivized

The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached

Incentivized

The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.

Incentivized

sendgrid is powerful for email delivery, but Mailtrap's dedicated testing environment and focus on development teams made it the clear choice for our needs. Its ability to simulate various email scenarios without affecting real users is unmatched. Plus, their sending is reliable, regardless of your volume.

Incentivized

• Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
• It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
• Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.

Incentivized

• Efficiency - Made testing emails faster, so we can launch new features quicker.
• Reliability - Enhanced the reliability of our email notifications (transactional emails). It really improved our customer satisfaction.
• Cost-Effective - Avoided the need for multiple tools and saved us money by consolidating our email testing, sending, and management.

Incentivized