What users are saying about
4 Ratings
2 Ratings
4 Ratings
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Score 9.9 out of 100
2 Ratings
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Score 4 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

YuMe

Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
YuMe
Data Transfer
Celtra
10.0
YuMe
DSP integration
Celtra
10.0
YuMe

Ad Campaigns

Celtra
9.3
YuMe
Ad campaign creation
Celtra
9.9
YuMe
Ad deployment
Celtra
9.0
YuMe
Display advertising
Celtra
9.9
YuMe
Ad display and retargeting segmentation
Celtra
8.9
YuMe
Sequence targeting
Celtra
8.9
YuMe

Ad Reporting & Analytics

Celtra
9.8
YuMe
Ad dashboards
Celtra
10.0
YuMe
Ad performance reports
Celtra
10.0
YuMe
Ad conversion tracking
Celtra
10.0
YuMe
Ad attribution reporting
Celtra
10.0
YuMe
Cross-channel ad management
Celtra
10.0
YuMe
Ad forecasting and optimization
Celtra
9.0
YuMe

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

YuMe

  • The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
  • YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
Anonymous | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

YuMe

  • It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Celtra

No score
No answers yet
No answers on this topic

YuMe

YuMe 6.0
Based on 1 answer
YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe
Anonymous | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

YuMe

YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience
Anonymous | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

YuMe

  • YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
Anonymous | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

YuMe

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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