What users are saying about
4 Ratings
2 Ratings
4 Ratings
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Score 10 out of 100
2 Ratings
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Score 4 out of 100

Feature Set Ratings

    Ad Network Integration

    10.0

    Celtra

    100%

    YuMe

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 2/2 features

    Data Transfer

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DSP integration

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    9.4

    Celtra

    94%

    YuMe

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 5/5 features

    Ad campaign creation

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad deployment

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Display advertising

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Sequence targeting

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    9.8

    Celtra

    98%

    YuMe

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 6/6 features

    Ad dashboards

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad performance reports

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Celtra is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    Celtra

    100%
    2 Ratings
    6.0

    YuMe

    60%
    1 Rating

    Likelihood to Renew

    Celtra

    N/A
    0 Ratings
    6.0

    YuMe

    60%
    1 Rating

    Likelihood to Recommend

    Celtra

    Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
    Matthew Stein | TrustRadius Reviewer

    YuMe

    Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently
    Anonymous | TrustRadius Reviewer

    Pros

    Celtra

    • I like that Celtra is under a high-quality price and minimum requirement.
    • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
    • The campaigns are phenomenal, and the marketing management is excellent.
    • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
    • As for formats, I can pretty much create whatever I want.
    David Chamberlain | TrustRadius Reviewer

    YuMe

    • The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
    • YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
    Anonymous | TrustRadius Reviewer

    Cons

    Celtra

    • It is a very click-happy environment, which means there is room for human error
    • The color scheme can make it easy to loose your place
    • There is no bulk editing option so task completion can be lengthy
    Matthew Stein | TrustRadius Reviewer

    YuMe

    • It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Celtra

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    YuMe

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Celtra

    No score
    No answers yet
    No answers on this topic

    YuMe

    YuMe 6.0
    Based on 1 answer
    YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Celtra

    Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
    David Chamberlain | TrustRadius Reviewer

    YuMe

    YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Celtra

    • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
    • Positive - no need for outsourcing to other creative agencies so we save more costs
    • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
    Matthew Stein | TrustRadius Reviewer

    YuMe

    • YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
    Anonymous | TrustRadius Reviewer

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