19 Ratings
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Score 7.7 out of 100
3 Ratings
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Score 4 out of 100

Likelihood to Recommend

Basis, by Centro

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis, by Centro
6.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Data Transfer
Basis, by Centro
5.3
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
DSP integration
Basis, by Centro
7.1
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Ad Campaigns

Basis, by Centro
7.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.8
Ad campaign creation
Basis, by Centro
6.4
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
6.0
Ad deployment
Basis, by Centro
6.3
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Display advertising
Basis, by Centro
9.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad display and retargeting segmentation
Basis, by Centro
8.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Sequence targeting
Basis, by Centro
6.3
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
5.0

Ad Reporting & Analytics

Basis, by Centro
7.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.5
Ad dashboards
Basis, by Centro
8.8
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad performance reports
Basis, by Centro
8.7
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Ad conversion tracking
Basis, by Centro
6.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Ad attribution reporting
Basis, by Centro
5.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
1.0
Cross-channel ad management
Basis, by Centro
5.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad forecasting and optimization
Basis, by Centro
7.9
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0

Pros

Basis, by Centro

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Anonymous | TrustRadius Reviewer

Cons

Basis, by Centro

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Anonymous | TrustRadius Reviewer

Usability

Basis, by Centro

Basis, by Centro 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

No score
No answers yet
No answers on this topic

Support Rating

Basis, by Centro

Basis, by Centro 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

No score
No answers yet
No answers on this topic

Implementation Rating

Basis, by Centro

Basis, by Centro 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis, by Centro

Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor but I think Basis is more complete.
Gabriela Band | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Anonymous | TrustRadius Reviewer

Return on Investment

Basis, by Centro

  • Basis has fewer fees than DV360 which has generated a favorable ROAS.
  • We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
Brendan McInerney | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Anonymous | TrustRadius Reviewer

Pricing Details

Basis, by Centro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Basis, by Centro
6.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0

Likelihood to Renew

Basis, by Centro
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Usability

Basis, by Centro
9.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Support Rating

Basis, by Centro
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Implementation Rating

Basis, by Centro
9.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

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