What users are saying about
2 Ratings
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 4 out of 100

Likelihood to Recommend

Basis, by Centro

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

YuMe

Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis, by Centro
6.2
YuMe
Data Transfer
Basis, by Centro
5.3
YuMe
DSP integration
Basis, by Centro
7.1
YuMe

Ad Campaigns

Basis, by Centro
7.3
YuMe
Ad campaign creation
Basis, by Centro
6.4
YuMe
Ad deployment
Basis, by Centro
6.3
YuMe
Display advertising
Basis, by Centro
9.0
YuMe
Ad display and retargeting segmentation
Basis, by Centro
8.2
YuMe
Sequence targeting
Basis, by Centro
6.3
YuMe

Ad Reporting & Analytics

Basis, by Centro
7.0
YuMe
Ad dashboards
Basis, by Centro
8.8
YuMe
Ad performance reports
Basis, by Centro
8.7
YuMe
Ad conversion tracking
Basis, by Centro
6.2
YuMe
Ad attribution reporting
Basis, by Centro
5.2
YuMe
Cross-channel ad management
Basis, by Centro
5.2
YuMe
Ad forecasting and optimization
Basis, by Centro
7.9
YuMe

Pros

Basis, by Centro

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

YuMe

  • The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
  • YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
Anonymous | TrustRadius Reviewer

Cons

Basis, by Centro

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

YuMe

  • It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Basis, by Centro

Basis, by Centro 10.0
Based on 1 answer
No answer on this topic is available.

YuMe

YuMe 6.0
Based on 1 answer
YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe
Anonymous | TrustRadius Reviewer

Usability

Basis, by Centro

Basis, by Centro 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

YuMe

No score
No answers yet
No answers on this topic

Support Rating

Basis, by Centro

Basis, by Centro 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

YuMe

No score
No answers yet
No answers on this topic

Implementation Rating

Basis, by Centro

Basis, by Centro 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

YuMe

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis, by Centro

Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor but I think Basis is more complete.
Gabriela Band | TrustRadius Reviewer

YuMe

YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience
Anonymous | TrustRadius Reviewer

Return on Investment

Basis, by Centro

  • Basis has fewer fees than DV360 which has generated a favorable ROAS.
  • We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
Brendan McInerney | TrustRadius Reviewer

YuMe

  • YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
Anonymous | TrustRadius Reviewer

Pricing Details

Basis, by Centro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

YuMe

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Basis, by Centro
6.2
YuMe
6.0

Likelihood to Renew

Basis, by Centro
10.0
YuMe
6.0

Usability

Basis, by Centro
9.0
YuMe

Support Rating

Basis, by Centro
10.0
YuMe

Implementation Rating

Basis, by Centro
9.0
YuMe

Add comparison