Likelihood to Recommend Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
Read full review If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.
Read full review Pros Easy to use and adopt user interface. If you know basic Photoshop, you can use this. Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback. Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them! Read full review A good value on clicks -- they have visitors for all CPCs! Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever. High quality -- their policies ensure that only enjoyable, modest content is provided. Read full review Cons A direct to consumer model Price point is high, but understandably Read full review I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on. Being able to bid on specific sites only. Read full review Usability It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
Read full review Support Rating Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
Read full review We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
Read full review Alternatives Considered Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
Read full review Outbrain doesn't charge a fee for automatic credit card billing. Often
Outbrain CPC for the same content is cheaper but not always. The
Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In
Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
Read full review Return on Investment Increased win rate during presentations. Elevated content appearance. Engaged audience more. Read full review Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic. Read full review ScreenShots