Cheetah Digital Customer Engagement Suite vs Percolate

Likelihood to Recommend

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

Read full review

Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

View all 2 answers on this topic

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.

Read full review

Olin Graczyk

Director of Digital Strategy

Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees

View all 11 answers on this topic

Feature Rating Comparison

Cheetah Digital Customer Engagement Suite

Percolate

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Cheetah Digital Customer Engagement Suite

Percolate

Content hub

Content distribution

Content promotion

Content automation

Cheetah Digital Customer Engagement Suite

Percolate

Closed-loop tracking and reporting

Content performance analytics

Pros

It offers social media tracking, which is a big competitive advantage against its rivals.
Email targeting options are better than MailChimp.
Good price.

Read full review

Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

View all 2 answers on this topic

The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 11 answers on this topic

Cons

I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
Continue to improve the user interface to make all features more usable to their users.

Read full review

Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

View all 2 answers on this topic

Data is a mess. So unreliable. Takes so much time to create a concrete report.
There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
No paid management functionality.
Hated their listening tool abilities relative to other tools I've used.

Read full review

Verified User

Manager in Social Media

Consumer Electronics Company, 10,001+ employees

View all 11 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Percolate 10.0

Based on 2 answers

Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance

Read full review

Ashlee Taylor, MBA

Senior Marketing Analyst

HCC Medical Insurance ServicesInsurance, 51-200 employees

View all 2 answers on this topic

Support Rating

Cheetah Digital Customer Engagement Suite 6.7

Based on 4 answers

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Read full review

Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Percolate 9.0

Based on 2 answers

Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 2 answers on this topic

Alternatives Considered

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Read full review

Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

View all 2 answers on this topic

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

Read full review

Verified User

Manager in Social Media

Marketing and Advertising Company, 11-50 employees

View all 11 answers on this topic

Return on Investment

It has raised costs due to its price, reducing ROI.
However, we have gotten good results and great CPAs with them, improving margins.
It has allowed us to be faster on testing, improving ROI in the long term.

Read full review

Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

View all 2 answers on this topic

Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
Percolate also helps save time because you are able to schedule social media posts across channels easily.
It has also been an easy way to work with remote team members, which is very helpful.

Read full review

Nancy Ryerson

Marketing Officer

The Michael J. Fox Foundation for Parkinson's ResearchResearch, 51-200 employees

View all 11 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Rating Summary

Cheetah Digital Customer Engagement Suite

Percolate

Cheetah Digital Customer Engagement Suite

Percolate

Cheetah Digital Customer Engagement Suite

Percolate

Cheetah Digital Customer Engagement Suite

Percolate

Likelihood to Recommend