TrustRadius

Knowledge360 from Cipher vs. Comscore Ad Metrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Knowledge360 from Cipher
Score 0.0 out of 10
N/A
Knowledge360 (formerly Knowledge.Works) from Consensus Point company Cipher Systems (acquired December 2019) is a competitive intelligence software system that acts as a single, custom repository for all intelligence sources, including web news, internal reports, syndicated research, social media and human intelligence, Knowledge360 helps users more easily manage information overflow. Users can search, monitor, analyze and report. The software also features early warning systems, custom…
$649
per month per user
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Pricing
Knowledge360 from CipherComscore Ad Metrix
Editions & Modules
Growth
$649
per month per user
Professional
$949
per month per user
Elite
$1349
per month per user
No answers on this topic
Offerings
Pricing Offerings
Knowledge360 from CipherComscore Ad Metrix
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Knowledge360 from CipherComscore Ad Metrix
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Knowledge360 from CipherComscore Ad Metrix
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Knowledge360 from CipherComscore Ad Metrix
Likelihood to Recommend
-
(0 ratings)
7.0
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Knowledge360 from CipherComscore Ad Metrix
Likelihood to Recommend
Cipher (Consensus Point, Inc)
No answers on this topic
Comscore
Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Verified User
Anonymous
Read full review
Pros
Cipher (Consensus Point, Inc)
No answers on this topic
Comscore
  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
Verified User
Anonymous
Read full review
Cons
Cipher (Consensus Point, Inc)
No answers on this topic
Comscore
  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Support Rating
Cipher (Consensus Point, Inc)
No answers on this topic
Comscore
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Alternatives Considered
Cipher (Consensus Point, Inc)
No answers on this topic
Comscore
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Verified User
Anonymous
Read full review
Return on Investment
Cipher (Consensus Point, Inc)
No answers on this topic
Comscore
  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
Verified User
Anonymous
Read full review
ScreenShots