commercetools vs IBM Digital Commerce

• Fully API enabled platform - There is no need to use SQL or other customization. APIs cover full range of functionalities needed for an eCommerce platform and are easy to extend.
• Cloud solution - CommerceTools is a cloud solution so there is no back office hosting/maintenance. Simply enable the API tokens and use the platform!
• Ever expanding - The solution contains all the necessary functions to run a successful ecommerce business and the functions are constantly expanding and new capabilities are introduced.

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• Websphere commerce provides efficient contract based pricing. Contract based pricing greatly helps in handling prices for different business
• Catalog filtering is one other strength of websphere commerce, as it helps to filter the show only those products that the customer is entitled to
• Extended site model is one other strength of WCS as it greatly helps in having multiple e-commerce sites for different demographics, for branding etc

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• Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
• Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
• Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.

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• The e-Marketing spots contain content associated with marketing activities to target customer segment - needs some improvement. The algorithm to set up the priority of each of the Web Activity with in eMarketing spot is little bit confusing.
• The catalog load can be simplified.
• WebSphere Commerce is a huge application - someone needs to spend at least 5-6 years to learn about the whole application.

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• We were able to successfully launch the ecommerce platform in under 4 months of starting development work.
• Integrate the same APIs to different client facing solutions.
• The total cost of platform recovered in 8 months of deployment.

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• For our clients in the apparel industry, the flexibility that WCS provides to scale up really helped their online business to grow tremendously.
• Our client in the restaurant industry can't quite leverage what WCS has to offer though as it doesn't really fit their shopping model.
• Another positive impact is that it allows our clients to streamline their commerce system in interacting with their backend.

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