commercetools vs Shopify

• Fully API enabled platform - There is no need to use SQL or other customization. APIs cover full range of functionalities needed for an eCommerce platform and are easy to extend.
• Cloud solution - CommerceTools is a cloud solution so there is no back office hosting/maintenance. Simply enable the API tokens and use the platform!
• Ever expanding - The solution contains all the necessary functions to run a successful ecommerce business and the functions are constantly expanding and new capabilities are introduced.

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• Ease of Use - Very user friendly. Anyone can pick it up within a couple days and know how to do almost everything.
• Great Customer Service - The help is excellent. Also, they have a huge community where people are happy to help.
• Ton of Add-Ons - You can find a ton of add-ons and modules to use that can be installed by you. They don't require developers.
• Inexpensive - Because it's easy to use and doesn't require a ton of developer time, it's so much cheaper to run.

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• Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
• Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
• Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.

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• Shopping cart is hard to customize and it's hosted by Shopify separately
• Transaction fees can get high if you have a lot of transactions
• To do any special customizations, you will need a developer and the platform is somewhat rigid with capabilities.

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• We were able to successfully launch the ecommerce platform in under 4 months of starting development work.
• Integrate the same APIs to different client facing solutions.
• The total cost of platform recovered in 8 months of deployment.

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• Shopify has allowed me to add more products than I could have ordered on my own with investment upfront. Their dropshipping apps and tools make it the perfect add on to any clothing businesses to get started with less investment up front.
• Within Shopify's app store I was able to use an affiliate app to help track influencers and sales that originated from those influencers to drive more sales. This paid app returns 100x its original cost each month and serves as a significant revenue generator to our store's sales.

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