Comscore validated Campaign Essentials vs. Singular

Comscore validated Campaign Essentials

Comscore validated Campaign Essentials

0 Reviews and Ratings

Singular

11 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore vCE	Score 0.0 out of 10	N/A	validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…	N/A
Singular	Score 9.2 out of 10	N/A	Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.	N/A

Pricing

Comscore validated Campaign Essentials

Singular

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Comscore vCE	Singular
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Comscore validated Campaign Essentials	Singular
Top Pros	Pro Reporting capabilities Pro Rich media Pro Advanced reporting	Pro Data integrity Pro Biggest challenges Pro Reporting and analysis
Top Cons	Minus Difficult to search Minus Help section Minus Difficult to navigate	Minus Good enough Minus Cross device Minus Attribution models

Best Alternatives
	Comscore validated Campaign Essentials	Singular
Small Businesses	TapClicks Score 9.2 out of 10	TapClicks Score 9.2 out of 10
Medium-sized Companies	TapClicks Score 9.2 out of 10	TapClicks Score 9.2 out of 10
Enterprises	Alteryx Score 9.0 out of 10	Alteryx Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Comscore validated Campaign Essentials	Singular
Likelihood to Recommend	- (0 ratings)	8.5 (3 ratings)
Support Rating	- (0 ratings)	8.0 (2 ratings)

User Testimonials
	Comscore validated Campaign Essentials	Singular
Likelihood to Recommend	Comscore No answers on this topic	Singular Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports. Incentivized Amos Adler Director of Marketing Read full review
Pros	Comscore No answers on this topic	Singular Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most. Tracking the user journey right from the click to purchase. Incentivized Verified User Anonymous Read full review
Cons	Comscore No answers on this topic	Singular Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently. Ability to toggle advanced attribution models: first-last touch, time decay, etc. Comprehensive deep linking solution (similar to Branch). Incentivized Verified User Anonymous Read full review
Support Rating	Comscore No answers on this topic	Singular When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself. Incentivized Amos Adler Director of Marketing Read full review
Alternatives Considered	Comscore No answers on this topic	Singular As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar). Incentivized Verified User Anonymous Read full review
Return on Investment	Comscore No answers on this topic	Singular Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence. Ability to manage and optimize creative performance, allowing us to test and react to performance quickly. Reduced error rate (and therefore troubleshooting) of reporting. Incentivized Verified User Anonymous Read full review
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