What users are saying about
7 Ratings
2 Ratings
7 Ratings
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Score 7.9 out of 100
2 Ratings
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Score 9.7 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
Michelle Shegda | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
DirectLync
8.5
WYSIWYG email editor
Cordial
4.0
DirectLync
Dynamic content
Cordial
6.3
DirectLync
Ability to test dynamic content
Cordial
6.8
DirectLync
Landing pages
Cordial
10.0
DirectLync
A/B testing
Cordial
7.0
DirectLync
Mobile optimization
Cordial
7.5
DirectLync
Email deliverability reporting
Cordial
8.4
DirectLync
8.0
List management
Cordial
7.5
DirectLync
9.0
Triggered drip sequences
Cordial
9.3
DirectLync

Reporting & Analytics

Cordial
7.0
DirectLync
Dashboards
Cordial
8.5
DirectLync
Standard reports
Cordial
6.5
DirectLync
Custom reports
Cordial
6.0
DirectLync

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Michelle Shegda | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Michelle Shegda | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

DirectLync

No answers on this topic

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

DirectLync

  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
Michelle Shegda | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

DirectLync

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

DirectLync Editions & Modules

Edition
Basic$201
Essential$991
Pro$2491
Premium$5991
  1. Month
Additional Pricing Details

Rating Summary

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