CoStar Real Estate Manager vs Entrata

Likelihood to Recommend

Gen-Y and younger will have no problem learning how to use CoStar but its not very intuitive for the older generations (they have to hunt and peck for what they are looking for and have no idea how to manipulate the reporting features)

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Amanda Kraft

Client Services Specialist

CBREReal Estate, 10,001+ employees

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Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it.For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.

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Verified User

Manager in Finance and Accounting

Real Estate Company, 501-1000 employees

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Pros

For my role within the company, I find CoStars database of historical information very helpful. Previous users, owners, financing lien holders, tax information and county data are things I look for on a daily basis.

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Amanda Kraft

Client Services Specialist

CBREReal Estate, 10,001+ employees

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Integration of lead-generation database with a website.
Ease of communication with apartment residents via email marketing, text, and web messaging.
Streamlined invoice and purchase management.
Standard website CMS functionality.
Unlimited file and asset storage in the cloud.

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Brandon Kenig

Audience and Revenue Growth Strategist

Curtin Property CompanyCommercial Real Estate, 11-50 employees

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Cons

In our market (Portland, OR), not enough users implement the tools that could make CoStar so much better. For example, I specialize in medical but brokers and owners don't take the time to mark medical as an approved use in their buildings so I have to search much longer and cross-reference the data by contacting the brokers directly.
I find it really annoying that when I download documents CoStar doesn't use smart technology to automatically name my files. It is especially irritating since every piece of marketing we post to CoStar has a relevant file name yet when we download the same file we have to rename it.

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Amanda Kraft

Client Services Specialist

CBREReal Estate, 10,001+ employees

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Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.

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Abel Mercado

Leasing Team Member

RotaractReal Estate, 1001-5000 employees

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Support Rating

No score

No answers yet

No answers on this topic

Entrata 8.0

Based on 2 answers

I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.

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Verified User

Manager in Finance and Accounting

Real Estate Company, 501-1000 employees

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Alternatives Considered

One of our landlords requested we try VTS but we didn't continue because it was such a small portfolio it too more time to update the database than we wanted to spend

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Amanda Kraft

Client Services Specialist

CBREReal Estate, 10,001+ employees

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Entrata is completely cloud-based and provides much more integrated functionality, but fewer custom features. Also, Entrata's UI could be greatly improved. Overall, Entrata's API is more open and allows for more third-party integrations and ILS connectivity over time than its competitors. Combining the marketing portal (website, email marketing, SMS) with leasing management (renter invoices, rent collection, late fees, move in/move out checklists) provides for a unique, bundled service platform.

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Brandon Kenig

Audience and Revenue Growth Strategist

Curtin Property CompanyCommercial Real Estate, 11-50 employees

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Return on Investment

Since CoStar has linked with LoopNet we have had fewer bad data calls. By which I mean old data from LoopNet that was available to the general public is now more regularly updated through CoStar so we have less confusion with our clients.

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Amanda Kraft

Client Services Specialist

CBREReal Estate, 10,001+ employees

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Entrata has helped keep our budgeting in order and has made it simple to generate financial reports.

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Abel Mercado

Leasing Team Member

RotaractReal Estate, 1001-5000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No