22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Crunchbase

Crunchbase is well suited for doing a preliminary analysis of a private company. As a result of the user interface being easy to navigate, analysis can be completed in a quick and efficient manner. The web and mobile app data is also likely to be useful for sales personnel to gauge consumer traffic and interest in companies.
Anonymous | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Crunchbase
8.7
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Advanced search
Crunchbase
8.8
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Identification of new leads
Crunchbase
8.7
Kantar Advertising and Paid Search Intelligence (AdGooroo)
List quality
Crunchbase
8.5
Kantar Advertising and Paid Search Intelligence (AdGooroo)
List upload/download
Crunchbase
8.4
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Ideal customer targeting
Crunchbase
8.0
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Load time/data access
Crunchbase
9.8
Kantar Advertising and Paid Search Intelligence (AdGooroo)

Sales Intelligence Data Standards

Crunchbase
8.8
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Contact information
Crunchbase
8.0
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Company information
Crunchbase
9.2
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Industry information
Crunchbase
9.4
Kantar Advertising and Paid Search Intelligence (AdGooroo)

Data Augmentation & Lead Qualification

Crunchbase
8.4
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Lead qualification process
Crunchbase
7.7
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Smart lists and recommendations
Crunchbase
8.0
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Salesforce integration
Crunchbase
9.5
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Company/business profiles
Crunchbase
9.2
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Alerts and reminders
Crunchbase
7.7
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Data hygiene
Crunchbase
8.5
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Automatic data refresh
Crunchbase
7.0
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Tags
Crunchbase
8.9
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Filters and segmentation
Crunchbase
8.7
Kantar Advertising and Paid Search Intelligence (AdGooroo)

Sales Intelligence Email Features

Crunchbase
8.4
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Sales email templates
Crunchbase
8.4
Kantar Advertising and Paid Search Intelligence (AdGooroo)
Append emails to records
Crunchbase
8.4
Kantar Advertising and Paid Search Intelligence (AdGooroo)

Pros

Crunchbase

  • Funding news - Huge strength to know immediately when a funding round is available.
  • UX/UI super easy to navigate making it a simple tool to use for early sales reps.
Anonymous | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Anonymous | TrustRadius Reviewer

Cons

Crunchbase

  • Timely data. We also use Owler for company funding alerts. Since Owler scans the web for press releases from the set of companies you follow, it is often more "on time" when it comes to major funding rounds. Crunchbase usually catches up within the month.
  • There are data discrepancies sometimes between a company profile on Crunchbase vs that company's profile on LinkedIn. It could be that Crunchbase is more accurate, but we just don't know.
Parker O'Very | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Slow performance.
  • Ranking options are not detailed enough.
Joseph Alleruzzo | TrustRadius Reviewer

Support Rating

Crunchbase

No score
No answers yet
No answers on this topic

Kantar Advertising and Paid Search Intelligence (AdGooroo)

Kantar Advertising and Paid Search Intelligence (AdGooroo) 8.0
Based on 1 answer
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Joseph Alleruzzo | TrustRadius Reviewer

Alternatives Considered

Crunchbase

Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer similar background information.
Anonymous | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
Anonymous | TrustRadius Reviewer

Return on Investment

Crunchbase

  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Lindsey Schultz | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Anonymous | TrustRadius Reviewer

Pricing Details

Crunchbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kantar Advertising and Paid Search Intelligence (AdGooroo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crunchbase
9.6
Kantar Advertising and Paid Search Intelligence (AdGooroo)
7.8

Support Rating

Crunchbase
Kantar Advertising and Paid Search Intelligence (AdGooroo)
8.0

Add comparison